About RetailerBoost
Performance-based Google Shopping Ads management for growing retailers
Our Mission
At RetailerBoost, we believe that every retailer deserves access to world-class Google Shopping Ads expertise without the risk of upfront costs. Our mission is to democratize digital advertising by making performance-based campaigns accessible to merchants of all sizes.
We handle everything - from campaign setup and funding to optimization and reporting - so you can focus on what you do best: running your business.
How Our Model Works
We Fund Your Campaigns
Unlike traditional agencies that require you to front the advertising budget, RetailerBoost funds 100% of your Google Shopping campaigns. This means zero upfront costs and zero financial risk for your business.
Commission on Sales Only
You only pay when we generate a sale. Our fixed commission model (typically 12-20%) means you know your ROI upfront. No sales = no charge. This aligns our incentives perfectly with yours - we only succeed when you succeed.
Portfolio Approach
We operate at scale across thousands of retailers, treating our campaigns as a portfolio. A small number of products drive the majority of revenue, which is why we invest broadly and let the data guide where we scale. We use quantitative risk assessment to allocate spend efficiently across our entire network.
Data-Driven Decisions
Every decision is based on data, not opinions. We track performance in real-time, optimize continuously, and adjust our investment based on actual results. Math drives our allocation strategy, ensuring we maximize returns across our portfolio.
RetailerBoost works both directly with stores and via affiliate networks. We run two campaign types: Full Catalog Campaigns covering your entire product range, and Targeted Campaigns focused on the products Google is ignoring or underperforming.
Why We're Different from Traditional Agencies
Traditional PPC agencies charge monthly retainers and require you to fund your own advertising budget. If campaigns underperform, you still pay the agency fee and lose your ad spend. The financial risk sits entirely with you.
RetailerBoost flips this model. We are ad spend investors, not consultants. We take on the financial risk, fund the campaigns, and only charge commission on actual sales. This fundamentally changes the relationship - we win when you win, and we lose when campaigns don't perform.
Many retailers use both approaches in parallel. Agencies are excellent for strategic product launches, seasonal pushes, and brand campaigns where you want direct control. RetailerBoost provides incremental, risk-free sales on top of whatever else you're already doing. Both models are valid and complementary.
Built on Proven Expertise
RetailerBoost is built by experienced digital advertising professionals with decades of combined experience managing hundreds of millions in ad spend for the world's biggest brands. We bring enterprise-level expertise to retailers across the USA.
As a 30m.com company, we're backed by a portfolio of successful technology ventures focused on transforming e-commerce and digital marketing.
Meet the Team
Paul Humphreys
Co-Founder
The brains behind our Google Shopping campaign performance. Managed $100M+ in ad spend and founding team at Redbrain - Google's largest comparison shopping partner in Europe.
Adam Sturrock
Co-Founder
Y Combinator alumni and exited e-commerce founder with a track record of building successful technologies and digital advertising platforms.
Lee Parry
Head of Partnerships
Extensive background as a founder across numerous projects. Brings deep operational and partnership experience to RetailerBoost's network growth.
Miroslav Kosteckij
Principal Product Engineer
Former Chief Architect at Redbrain and Technical Lead at Banked. Brings deep expertise in scalable platform architecture and product engineering.
Richard Lees
Software Engineer
Former Software Engineer at Redbrain. Focused on building reliable, high-performance systems that power RetailerBoost's platform.
Ready to Get Started?
Most stores are live within minutes. No technical expertise required.
