Blog
Articles and notes on Google Shopping and measurement.
Escaping Low Revenue Mode in Google Shopping Campaigns
Most retailers assume Google Shopping is working because sales are coming in. But for many, 40 to 60 percent of the catalog never meaningfully appears in auctions. This guide explains how to identify invisible products, underperforming SKUs, and structural leaks that quietly drain revenue from your Google Shopping campaigns.
Adam Sturrock
Google Target CPA vs RetailerBoost Actual CPA: Who Really Eats the Risk?
Google's Target CPA sounds great in theory: tell Google what you want to pay per sale, and their algorithm will hit it. Reality is messier. Your 'target' is just a goal Google tries to achieve, not a guarantee. When campaigns miss the mark, you still pay. RetailerBoost works differently: your CPA is fixed, locked in, and guaranteed. Here's what that actually means for your wallet.
Adam Sturrock
Customer Acquisition for Shopify Plus Stores: What Scales, What Breaks, and What Actually Works
Tactics that worked at $20k per month often fail at $200k. This guide cuts through the noise for teams already spending heavily: what still works, what is quietly failing, and how to tell the difference.
Adam Sturrock
The Google Ads Black Box: Why Shopping Performance Breaks at Scale and Why Incentives Matter
Most advertisers assume Google and advertisers want the same thing. That assumption breaks at scale. When automation increases opacity at the exact moment enterprises need clarity, performance plateaus are often incentive conflicts, not execution failures. Understanding this dynamic is critical for making confident budget decisions.
Adam Sturrock
How MenFirst Achieved 27.5% Incremental Order Uplift in Their First Week with RetailerBoost
MenFirst, the innovative men's gray hair care brand, installed RetailerBoost and started generating sales on day one. Within the first week, they achieved a 27.5% incremental order uplift. Here's their story.
Adam Sturrock
Agency Commission Model vs RetailerBoost: Who Actually Pays for the Ads?
A direct comparison between traditional agency commission pricing and the RetailerBoost model. The critical difference? We fund 100% of the ad spend. You pay nothing until we generate sales.
Adam Sturrock
How Agencies Charge to Manage Google Ads: A Complete Guide to Pricing Models
From percentage of ad spend to pure commission on sales, there are many ways agencies charge for Google Ads management. This guide breaks down every pricing model, who each is best for, and helps you choose the right structure for your business.
Adam Sturrock
The Smart Alternative to DIY Google Ads for Retailers
Most merchants lose money learning to run Google Ads, and agencies charge thousands per month while you still carry all the risk. This guide reveals how commission-based partners like RetailerBoost, Redbrain, and Orderlegend let you run Google Shopping campaigns with zero upfront spend - you only pay when they generate sales.
Adam Sturrock
Why PPC Behaves Like a Power Law and What That Means for Retailers
Operating at scale with tens of thousands of merchants reveals something surprising: Google Shopping performance follows a power law distribution. A tiny fraction of retailers generate the vast majority of results while most sit in the long tail. Understanding this pattern is critical for setting realistic expectations and optimizing your approach to growth.
Adam Sturrock
10 tips to ensure Google doesn't suspend your Merchant Center account for Misrepresentation
Google is working hard to ensure the stores that promote products on their shopping carousel offer a high-quality customer experience. In this post, we share some quick tips to not get stuck.
Adam Sturrock