We Fund Your Google Shopping Ads
No upfront ad spend. No monthly fees. We invest our own money into your campaigns and you only pay commission on the orders we generate.
We Pay for the Ads. You Pay for Results.
In the traditional model, the merchant funds the advertising budget upfront. If campaigns underperform, you still carry the cost. The financial risk sits with you.
RetailerBoost works differently.
We put our own money into your Google Shopping campaigns. We build the campaigns, manage them daily, and optimize for performance. You only pay a commission when we actually generate a sale for your store. If we do not generate sales, you do not pay anything.
Who This Is For
Our model works for any online store that sells products through Google Shopping
Retailers & D2C Brands
Scale Google Shopping without tying up working capital. We fund the ads; you keep your cash in the business.
Learn more →Shopify Stores
Go beyond organic traffic without the cash flow burden. Get started in minutes with our Shopify integration.
Learn more →Marketplaces
Multi-vendor platforms and marketplace sellers looking to drive product visibility on Google Shopping.
Learn more →Enterprise
Add an incremental Google Shopping channel with zero impact on your advertising budget or balance sheet.
Learn more →Affiliate Networks
Add RetailerBoost as a publisher on your network. We fund the ad spend; your merchants get incremental Google Shopping sales.
Learn more →Agencies
Offer your clients a commission-based Google Shopping channel that complements your existing services with zero ad spend risk.
Learn more →Technology Partners
Integrate RetailerBoost into your platform or stack to give your merchants access to funded Google Shopping campaigns.
Learn more →What This Means for You
Keep your cash in your business while we drive Google Shopping sales
We fund 100% of ad spend. Your capital stays in your business.
No sales means no charge. We take on the downside.
We keep investing as long as campaigns perform. Scale as high as the market allows.
Better for Your Cash Flow
Every dollar you do not spend on advertising is a dollar that stays in your business. With RetailerBoost, you never pay for ads upfront. Your cash stays liquid for inventory, hiring, and operations.
- Keep your working capital for inventory, hiring, and growth
- Pay after you earn, not before
- No credit risk from fronting ad spend
- Scale without taking on debt or giving up equity
- Predictable cost per sale built into your margins
Who Takes the Risk?
If our campaigns generate zero sales, you pay zero dollars. That is how the model works, not a marketing promise. We fund the ad spend and carry the downside.
Traditional Approach
- Pay agency fees regardless of results
- Fund ad spend out of pocket
- Lose money if campaigns fail
- Cash tied up in advertising
RetailerBoost Approach
- Pay only when we generate a sale
- We fund 100% of ad spend
- No sales = no charge
- Your cash stays in your business
Side-by-Side Comparison
See how the RetailerBoost model compares to traditional pay-per-click advertising.
How We Compare to Google Ad Credits
Ad credits require you to spend first and run out quickly. RetailerBoost keeps investing as long as campaigns perform.
Google Ad Credits
- ✕Requires upfront spend ($500+)
- ✕Capped at promotional amount
- ✕One-time offer, then full price
- ✕You manage campaigns yourself
- ✕Credits expire (usually 60 days)
- ✕You still risk your own money
RetailerBoost
- ✓$0 upfront spend required
- ✓No cap on how much we invest
- ✓Ongoing, not one-time
- ✓We manage everything for you
- ✓No expiration, runs as long as it works
- ✓Zero risk: you only pay on sales
The Key Difference
Google Ad Credits are a one-time promotional offer with a hard cap. You spend $500, you get $500 in credits, and then you are paying full price.
RetailerBoost has no cap. We could invest $1,000, $100,000, or more into your Google Shopping campaigns if the performance is there. As long as campaigns generate sales above the commission cost, we keep investing.
You control the dial. A higher commission rate lets us bid more aggressively, which can drive more volume. A lower rate means tighter margins but you keep more per sale. You set the rate; you control how the model scales.
Are You Eligible?
Not every store is the right fit. Here is what we look for before getting started.
What You Need
- ✓Google Merchant Center approvedAn active, policy-compliant product feed
- ✓A working online storeReal products, real checkout, real customers
- ✓Competitive pricingProducts priced to compete in Google Shopping
- ✓Enough productsA catalog large enough to build effective campaigns
- ✓A workable commission rateA rate that lets us run profitable campaigns on your behalf
Every store is assessed individually.
Why We Have Requirements
Because we fund the ad spend ourselves, we need to make sure there is a reasonable chance campaigns will perform. If we invest in a store that cannot convert traffic, we lose money and you get no benefit.
These requirements protect both sides. We want every store we work with to have a genuine opportunity to succeed on Google Shopping.
If you do not meet the criteria today, that does not mean never. Many merchants come back after improving their store, feed quality, or conversion rate.
How We Scale Your Campaigns
We start small, measure results, and invest more in what works.
We Review Your Store
We look at your products, pricing, and market potential to make sure there is a real opportunity on Google Shopping.
We Start Small
We begin with a modest campaign to test performance and gather real data on how your products perform in Google Shopping.
We Invest More in What Works
When campaigns perform well, we increase the budget. Products that sell get more visibility. We scale aggressively when the data supports it.
We Find Your Ceiling
Every store has a performance ceiling based on market size, competition, and demand. We work to find yours and maximize it.
What to Expect
Results vary. Some stores see strong results quickly. Others take time to find the right product mix. And some stores are not the right fit. That is the nature of advertising, and it is exactly why we take on the financial risk so you do not have to.
These stores get more budget and grow quickly. We invest heavily in what works.
Consistent sales that deliver reliable incremental revenue over time.
We lose money on the ad spend. You pay nothing. That is the deal.
Growth Without Debt or Equity
Need to grow but do not want to take on debt or give up ownership? RetailerBoost offers a different path: we fund your Google Shopping campaigns and you pay us a commission on the sales we generate.
We are not a loan. We are not an investor in your company. We are a partner who funds your advertising and shares in the results. Your balance sheet stays clean. Your ownership stays yours.
- No debt or interest payments
- No equity dilution
- No personal guarantees
- Scale up or down based on what works
Common Questions
Quick answers to the questions we hear most about our financing model.
How much do you invest in my campaigns?
It depends entirely on performance. We start with a small test budget to gather real data on how your products perform. As results come in, we invest more in what works. There is no fixed cap. Stores that convert well can see significant and growing investment over time.
What happens if campaigns do not generate sales?
You pay nothing. We absorb the ad spend loss. That is our risk to take, not yours. If we spend more on ads than we earn in commission, we take the hit.
What is the commission rate?
Commission starts at 12% and is set during onboarding. The right rate depends on your vertical, average order value, and conversion rate. Higher rates give us more room to invest, which can drive more volume. Use our commission recommender to find a rate that works for your business.
Can I run my own Google Ads alongside RetailerBoost?
Yes. We operate from a separate Google Ads account that runs in parallel with yours. Your campaigns stay under your full control. We use last non-direct click attribution so you only pay commission on orders where we were the final paid click.
Flexibility Built In
Same model, same results. Connect directly or through your affiliate network.
Work With Us Directly
Connect your store, get a dedicated dashboard with order-level transparency, real-time reporting, and billing control. Self-service onboarding, live in 5 minutes.
Product Overview →Affiliate NetworkVia Your Affiliate Program
Already on a network? Add us as a publisher to your existing program. Tracking, attribution, and billing flow through your network. No new contract needed.
Learn more →Ready to Get Started?
Most stores are live within a day. No upfront costs, no commitment.
Get Started in 5 Minutes