Terms & Conditions

1. PARTIES AND INTRODUCTION

1.1 RetailerBoost (a 30m.com company) owns and operates a performance-based Google Shopping Ads service which enables RetailerBoost to create and manage Google Shopping Ads campaigns to advertise the Merchant's products.

1.2 Merchant (who has approved the RetailerBoost Commission and accepted these terms (collectively, this "Agreement") before signing up for the service), offers all of its products for sale to prospective customers via RetailerBoost's Google Shopping Ads campaigns. Merchants may engage with RetailerBoost via either Direct Integration or Affiliate Integration (each as defined in clause 2).

1.3 This Agreement forms the basis upon which RetailerBoost and Merchant agree to cooperate to advertise, promote, market and sell products to Customers through RetailerBoost Google Shopping Ads campaigns and for the Merchant to pay commission to RetailerBoost on amounts associated with such sales ('RetailerBoost Commission').

(a) Direct Integration: The RetailerBoost Commission is calculated on subtotal basket value and on Sales Before Returns, based on a 24 Hour Attribution Window from the time of the ad click. Merchant is not charged commission on shipping costs (or any US sales tax, or other local, state or federal tax that Merchant is obligated to collect on the order within the US). The default commission rate factors in an average returns rate, meaning that commission is charged on all orders irrespective of returns/cancellations that are made after the transaction is complete. RetailerBoost provides conversion tracking, reporting, analytics, and billing directly to the Merchant.

(b) Affiliate Integration: Conversion tracking, attribution, reporting, analytics, and billing are governed by the Merchant's affiliate program terms and/or the applicable Affiliate Network's terms and conditions. The RetailerBoost Commission is determined by the commission rate agreed within the Merchant's affiliate program.

In both cases, as a result of the original sale, the Merchant has the contact details of the customer so they can re-market to the customer, so even if an item is returned/cancelled, there is still intrinsic value to the transaction.

1.4 Commission Rate Adjustments: For Direct Integration, the default commission rate is 12%, unless a different rate is expressly agreed. Shopify App merchants choose their rate in the app and approve it through Shopify. A rate change requires fresh Shopify approval and takes effect only after confirmation; declining a proposed change leaves the previously approved rate in effect. Orders retain the rate applicable when they were placed, and a later increase does not reprice earlier Orders. Other Direct Integration rate changes require the Merchant's explicit agreement. Affiliate Integration rates remain governed by the affiliate program. RetailerBoost does not pass advertising losses on to the Merchant; Section 12 applies.

1.5 For Direct Integration, the minimum commission for a positive-value attributed Order is US$0.03, or its equivalent in the approved billing currency. For Shopify Billing, commission is rounded up to the nearest cent in the billing currency, subject to that minimum. The minimum applies once per Order, not again to each partial collection or retry. No commission is charged merely for installing the app, receiving a click, or recording a zero-value Order. Clause 5.9 explains currency conversion.

1.6 This Agreement sets out the parties' respective rights and obligations in respect of providing a service to advertise, promote, market and sell products to Customers through RetailerBoost Google Shopping Ads campaigns.

2. DEFINITIONS AND INTERPRETATION

2.1 In this Agreement, unless the context otherwise requires:

"Affiliate Integration" means the integration method whereby the Merchant adds RetailerBoost as a publisher within their existing affiliate network program. Under Affiliate Integration, conversion tracking, attribution, reporting, analytics, and billing are governed by the Merchant's affiliate program terms and/or the applicable Affiliate Network's terms and conditions.

"Affiliate Network" means a third-party platform through which the Merchant manages its affiliate program (for example, but not limited to, Awin, CJ Affiliate, ShareASale, Rakuten, or Impact).

"Agreement" has the meaning given in clause 1.

"Billing Information" means information concerning a Customer's credit card or debit card used to process an Order, including, without limitation, account numbers, security codes, and billing addresses.

"Customer(s)" means any person or entity that makes an Order.

"Customer Information" means all information, other than Billing Information, used to process an Order, including, without limitation, a Customer's name, address, phone number, e-mail, shipping address, and order details.

"Data Protection Legislation" means all applicable data protection legislation and regulations including GDPR and CCPA.

"Direct Integration" means the integration method whereby the Merchant installs RetailerBoost's JavaScript tracking tags on their ecommerce platform, or installs the Shopify App. Under Direct Integration, RetailerBoost provides conversion tracking, reporting, analytics, and billing directly to the Merchant, whether via Stripe or via Shopify Billing.

"Effective Date" means the date on which Merchant accepts RetailerBoost's Terms and either (a) installs RetailerBoost's JavaScript tracking tags on their ecommerce platform or installs the Shopify App (Direct Integration) or (b) adds RetailerBoost as a publisher to their affiliate network (Affiliate Integration).

"GTINs" means the 14-digit unique number used to identify Products.

"Intellectual Property Rights" means patents, utility models, rights to inventions, copyright and neighboring and related rights, trademarks and service marks, business names and domain names, rights in get-up and trade dress, goodwill and the right to sue for passing off or unfair competition, rights in designs, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how and trade secrets), and all other intellectual property rights, in each case whether registered or unregistered.

"24 Hour Attribution Window" means, for Direct Integration only, the attribution period of 24 hours from the time a Customer clicks on a RetailerBoost Google Shopping Ad. Any order placed by that Customer within 24 hours of the ad click shall be attributed to RetailerBoost and commission shall be payable accordingly.

"Merchant" means the business entity or individual that has signed up for RetailerBoost services.

"Merchant Content" means all content, information, and materials provided by or on behalf of Merchant to RetailerBoost, including product data, images, and descriptions.

"Order" means any order for Products attributed to RetailerBoost Google Shopping Ads Campaigns in accordance with the applicable attribution method for the Merchant's integration type (24 Hour Attribution Window for Direct Integration, or as determined by the Merchant's affiliate program terms for Affiliate Integration).

"Personal Data" has the meaning set out in applicable Data Protection Legislation.

"Products" means Merchant's goods available for advertising via RetailerBoost Google Shopping Ads Campaigns.

"RetailerBoost" means the RetailerBoost service operated by 30m.com.

"RetailerBoost Commission" has the meaning given in clause 1.3.

"Sales Before Returns" means the aggregate sum paid by Customers to Merchant in respect of Orders.

"Shopify App" means RetailerBoost's application listed on the Shopify App Store, through which a Merchant using the Shopify platform installs RetailerBoost's tracking and approves Shopify Billing.

"Shopify Billing" means the usage-based billing method available to Merchants who install the Shopify App, under which the Merchant approves usage-based charges at the pre-agreed commission rate and charges for attributed Orders are applied to the Merchant's Shopify invoice.

"Term" has the meaning given in clause 7.1.

3. MERCHANT OBLIGATIONS

3.1 Merchant shall:

(i) For Direct Integration using JavaScript tracking tags: install and maintain RetailerBoost's tracking tags on the Merchant's ecommerce platform. For Direct Integration using the Shopify App: install and maintain the Shopify App and the permissions necessary for its web pixel to operate; no manual installation of JavaScript tracking tags is required. For Affiliate Integration: add and maintain RetailerBoost as an approved publisher within the Merchant's affiliate network and maintain that network's tracking requirements to enable conversion tracking;

(ii) Maintain an active and compliant Google Merchant Center account in good standing;

(iii) Maintain complete, accurate, and current Product information in their Google Merchant Center account, including but not limited to GTINs (where available), Product types, Product names, Product images, Product descriptions, sizes, inventory, current retail prices, and delivery/shipping options, and grant RetailerBoost the Google Merchant Center access necessary to link that account to RetailerBoost's Google Ads account and to monitor account and feed health (see clauses 3.4 and 3.5);

(iv) For Direct Integration: pay the RetailerBoost Commission via Stripe per the agreed billing period, or, where the Merchant has installed the Shopify App, via Shopify Billing in accordance with clause 5.6. For Affiliate Integration: pay commissions to the Affiliate Network in accordance with the Merchant's affiliate program terms, whereupon the Affiliate Network shall pay out to RetailerBoost as a publisher;

(v) Comply with all applicable laws and regulations regarding ecommerce, advertising, and data protection.

3.2 Merchant shall be responsible for fulfilling all Orders including:

(i) Processing Orders and Returns;

(ii) Shipping the Products;

(iii) Providing all customer service in connection with the Products and Orders.

3.3 The Merchant acknowledges that they will charge Customers in accordance with current pricing information, and that RetailerBoost's commission will be calculated by reference to those prices (excluding shipping, taxes, and discounts).

3.4 Why Product Data Is Required: Google Shopping Ads are built and served by Google directly from the product feed held in the Merchant's own Google Merchant Center account. Google will not show a Product at all unless that feed contains the required data, and will disapprove Products whose feed data does not match the Merchant's website. Linking the Merchant's Merchant Center account to RetailerBoost's Google Ads account is what enables Google to serve those ads. Accurate pricing, stock, and shipping data also matters commercially, because inaccurate data produces clicks that cannot convert and the cost of those clicks is borne by RetailerBoost (see Section 12).

3.5 The Limits of RetailerBoost's Product Data Access: RetailerBoost does not take a copy of, ingest, or maintain the Merchant's product catalog for its own purposes. Under the core service, RetailerBoost uses its Google Merchant Center access only to (i) link the Merchant's Merchant Center account to RetailerBoost's Google Ads account, (ii) read account and feed health, including suspensions, warnings, and Product disapprovals, so that campaign problems can be diagnosed and reported back to the Merchant, (iii) where Optional Product Optimization is offered to the Merchant, read the Products selected for the Merchant's RetailerBoost campaigns in order to check their product information and prepare the suggested improvements described in clause 3.6(i), keeping a working copy of that product information only for that purpose, (iv) if the Merchant turns on Optional Product Optimization, operate the separate RetailerBoost data source or RetailerBoost Feed described in clause 3.6, and (v) read the delivery and returns settings of the Merchant's Merchant Center account in order to tell the Merchant where they are incomplete, as described in clause 3.7. By default, RetailerBoost does not submit, edit, or delete Product listings, does not change prices or availability, does not create, reconfigure, or remove data feeds, and does not change the settings of the Merchant's Merchant Center account. There are two exceptions, and each applies only if the Merchant chooses it: Optional Product Optimization, which is governed by clause 3.6, and a returns policy added at the Merchant's request, which is governed by clause 3.7(c). Even then, RetailerBoost never sets a price or availability of its own: where it publishes a copy of a Product under clause 3.6(c), the copy carries the price and availability of the Merchant's own Product. Google's Merchant Center permission scope is granted on an all-or-nothing basis and therefore describes more than RetailerBoost does with it. Clauses 6.6 to 6.10 apply to Product data in full. The separate Report Service described in Section 11, which may create a supplemental feed at the User's request, is governed by that Section.

3.6 Optional Product Optimization: RetailerBoost may offer an optional feature that adds improved Product information to the Merchant's Google Merchant Center account ("Product Optimization"). Product Optimization is off by default for every Merchant and makes no change unless the Merchant turns it on. Where it is offered, it is provided on the following terms.

(a) Opt-In Only: Product Optimization starts only after the Merchant, or a user authorized to act for the Merchant in its RetailerBoost account, turns it on through a separate and explicit confirmation in the RetailerBoost dashboard or Shopify App. That confirmation is separate from accepting these terms, approving the RetailerBoost Commission, approving billing, installing the Shopify App, and granting Google access. None of those actions turns on Product Optimization, and Google Merchant Center access alone does not authorize any change to Product data.

(b) Scope: When Product Optimization is on, RetailerBoost may add improved Product titles and descriptions, and may fill in missing Product details limited to brand, color, size, material, and pattern. The Merchant may switch any of those details off for its store, and a detail that is switched off is not added. A change is made only where it is supported by the Merchant's existing product information, such as its Merchant Center data or store product pages. Product Optimization covers only the Merchant Center account, country, and language shown when the Merchant turns it on, and only Products selected for the Merchant's RetailerBoost campaigns in that market, including Products that later join that selection. A different Merchant Center account, country, language, or type of Product detail requires a new confirmation.

(c) How Changes Are Published: RetailerBoost does not edit the Merchant's primary feed, its other data sources or rules, or its store or ecommerce platform. Changes are published in one of two ways, depending on what the Merchant turns on.

(i) Missing details only. Missing Product details are submitted through a separate supplemental data source that RetailerBoost creates and owns in the Merchant's Merchant Center account. Where the Merchant's own data has a value, Google uses the Merchant's.

(ii) Titles or descriptions. Google uses a Product's existing title and description in preference to AI-assisted ones, so these cannot be changed in place. Where the Merchant turns on improved titles or descriptions, RetailerBoost publishes a copy of the covered Products in a separate product feed that RetailerBoost creates and owns in the Merchant's Merchant Center account, under its own feed label and for Shopping ads only (the "RetailerBoost Feed"). Each copy carries the Merchant's own Product data unchanged, including price, availability, images, links, identifiers, and shipping, together with the improved title or description, labeled as AI-assisted in the data submitted to Google, and any missing details under (i). RetailerBoost limits the campaigns it runs for the Merchant to the RetailerBoost Feed while it is live, and keeps each copy in step with the Merchant's own Product. A change the Merchant makes to its own Product, including to price or availability, reaches the copy at RetailerBoost's next update, normally within a few hours.

(d) What Is Never Changed: Product Optimization never changes prices, sale prices, currency, availability, shipping, tax, Product identifiers (including GTINs, MPNs, and item IDs), landing page URLs, or the Merchant's original feed or store data, and it never creates or deletes Products in the Merchant's own feeds. The copies in the RetailerBoost Feed under clause 3.6(c)(ii) are separate from the Merchant's own Products, are created and removed only by RetailerBoost, and are removed when Product Optimization is turned off.

(e) AI-Assisted Content: Improved titles, descriptions, and details may be prepared with the help of artificial intelligence. RetailerBoost applies checks designed to keep each change consistent with the Merchant's existing product information. AI-assisted content is labeled as AI-assisted in the Merchant's RetailerBoost account and, where Google provides a way to do so, in the data submitted to Google. AI-assisted content can contain errors.

(f) Effect on Other Ads and Free Listings: Google uses the same Product records across Shopping ads, other ad formats, and free listings. Changes made through Product Optimization can therefore also appear in other ads and free listings that use those Product records, including campaigns run by the Merchant or by an agency on its behalf. Limiting Product Optimization to a selected market and selected Products limits which records are changed; it does not limit the effect to RetailerBoost's campaigns. The Merchant is responsible for letting any agency or other party that manages its Merchant Center account or campaigns know that Product Optimization is on. Where the RetailerBoost Feed is used, the Merchant's own Products are not changed and the RetailerBoost Feed is not used for free listings. Any other Shopping or Performance Max campaign that uses the same Merchant Center account without a feed label, including one run by the Merchant or an agency, can also show the copies. The Merchant can prevent this by limiting those campaigns to its own feed label.

(g) Merchant Responsibilities: The Merchant remains responsible for the accuracy of its source product information, its store, and its Merchant Center account under clause 3.1(iii), and should review the changes shown in its RetailerBoost account. If the Merchant believes a change is inaccurate, it may turn Product Optimization off or ask RetailerBoost to remove that change. When the Merchant updates its source product information, RetailerBoost may update or withdraw affected changes. RetailerBoost may also pause Product Optimization, or decline or withdraw any change, at any time.

(h) Turning Off and Removal: The Merchant may turn Product Optimization off at any time in its RetailerBoost account or by emailing [email protected]. RetailerBoost then stops making new updates and removes what it added: the entries in its supplemental data source, or, where the RetailerBoost Feed is used, the campaigns it runs are first returned to the Merchant's own Products and the copies and the RetailerBoost Feed are then deleted. Google may take time to process the removal, and some changes may continue to appear until it does. After removal, Google uses the Merchant's own current product data; RetailerBoost does not restore earlier versions. If the Merchant removes RetailerBoost's Google access before removal is complete, RetailerBoost may be unable to finish it, and the Merchant may need to remove the RetailerBoost data source or RetailerBoost Feed from Merchant Center by following instructions RetailerBoost provides. RetailerBoost will also seek to remove its changes when this Agreement ends or the Shopify App is uninstalled, subject to the same limits.

(i) Product Data Processing: Where Product Optimization is offered to the Merchant, RetailerBoost checks the product information of the Products selected for the Merchant's RetailerBoost campaigns and prepares suggested improvements for the Merchant to review. It does this before the Merchant turns Product Optimization on, so that the Merchant can see the exact changes first, and repeats it periodically to keep them current. Checking and preparing suggestions changes nothing in the Merchant's Merchant Center account, feeds, or store: a suggested improvement is applied only if the Merchant turns Product Optimization on under clause 3.6(a). For this purpose RetailerBoost processes the Merchant's product information, such as titles, descriptions, attributes, and product page content, and may send it to artificial intelligence model providers acting as RetailerBoost's service providers. Only product information is used for this purpose. Customer Information, Billing Information, and shopper tracking data are not sent to those providers. The Merchant grants RetailerBoost the license in clause 4.3 for this purpose. A Merchant who does not want its Products checked or suggested improvements prepared may ask RetailerBoost to stop by emailing [email protected], and RetailerBoost will stop. Clauses 6.6 to 6.10 apply in full.

(j) No Guarantee of Results: Google decides whether and how to use the information submitted and may reject or disregard it. RetailerBoost does not guarantee that Product Optimization will change Product approval, visibility, impressions, clicks, traffic, Orders, or sales. Clause 8.3, Section 9, and Section 12 apply.

3.7 Delivery and Returns Settings: Google needs delivery details before it shows a Product, and can show a Merchant's returns terms on its ads and listings when the Merchant's Merchant Center account has a returns policy. RetailerBoost helps the Merchant keep these settings complete on the following terms.

(a) What RetailerBoost Reads: RetailerBoost reads whether the Merchant's Merchant Center account has a delivery service and a returns policy for the country in which RetailerBoost advertises the Merchant's Products, and Google's count of the Products it is not showing there because delivery details are missing. RetailerBoost also reads the public delivery and returns pages of the Merchant's website, and may use service providers, including artificial intelligence model providers, to find and check the wording on those pages. Those providers are given only the website's public address, that country, and wording that is already public on the Merchant's website.

(b) What RetailerBoost Tells the Merchant: Where a delivery service or a returns policy is missing, RetailerBoost may tell the Merchant in its RetailerBoost account, with the steps to add it and, where available, the Merchant's own wording from its website. This is information only. It is not legal advice, and the Merchant decides its own delivery and returns terms.

(c) Adding a Returns Policy at the Merchant's Request: Where RetailerBoost has found the Merchant's return window on the Merchant's own website, RetailerBoost may offer to add a returns policy to the Merchant's Merchant Center account. RetailerBoost adds it only if the Merchant, or a user authorized to act for the Merchant in its RetailerBoost account, answers the questions asked and expressly confirms the terms shown. RetailerBoost submits exactly the terms the Merchant confirmed and does not add, assume, or change any term. A returns policy in Merchant Center is a statement the Merchant makes to shoppers: the Merchant is responsible for the accuracy of those terms and for honoring them. Google reviews a returns policy before using it and decides whether and how to show it.

(d) Removal: The Merchant may remove a returns policy that RetailerBoost added at any time, in its RetailerBoost account or in Merchant Center. RetailerBoost removes only a returns policy that it added, and does not edit or remove any returns policy the Merchant created. If the Merchant later changes its returns terms, the Merchant is responsible for updating its returns policy in Merchant Center.

(e) What Is Never Changed: RetailerBoost does not add, change, or remove delivery settings, and does not change any other setting of the Merchant's Merchant Center account under this clause.

(f) No Guarantee of Results: RetailerBoost does not guarantee that a delivery service or a returns policy will change Product approval, visibility, impressions, clicks, traffic, Orders, or sales. Clause 8.3, Section 9, and Section 12 apply.

4. INTELLECTUAL PROPERTY RIGHTS

4.1 RetailerBoost and its licensors retain all legal and beneficial right, title, and interest in and to the RetailerBoost service, tracking technology, and all Intellectual Property Rights therein.

4.2 Merchant retains all legal and beneficial right, title, and interest in and to Merchant Content, including all Intellectual Property Rights therein.

4.3 Merchant grants RetailerBoost a worldwide, non-exclusive, royalty-free license to use Merchant Content for the purpose of creating and running Google Shopping Ads campaigns during the Term.

5. PAYMENT AND BILLING

5.1 For Direct Integration billed outside Shopify, Merchant shall pay commission via Stripe at the end of the agreed billing period. For Direct Integration using Shopify Billing, clauses 5.6 to 5.12 apply and charges are processed through Shopify, not additionally through Stripe. For Affiliate Integration, Merchant pays the Affiliate Network under its program terms, and the network pays RetailerBoost under its payment schedule.

5.2 RetailerBoost is entitled to the RetailerBoost Commission in respect of every Order attributed to RetailerBoost Google Shopping Ads Campaigns in accordance with the applicable attribution method for the Merchant's integration type.

5.3 On expiration or termination, valid unpaid commission remains payable, subject to the approved billing arrangements and clause 7.4. Termination does not authorize charges beyond an approved Shopify cap or an alternative payment method not agreed with the Merchant and permitted by Shopify.

5.4 Any overdue, undisputed amounts shall bear interest at the rate of 4% above the base rate from time to time calculated from the date when such amount is due up to the date of payment.

5.5 During the Term and for three (3) years thereafter Merchant agrees to maintain full, proper and accurate records showing all Orders and the calculation of payments due to RetailerBoost.

5.6 Shopify Billing Approval and Timing: Installing the Shopify App and approving billing are separate steps. During setup, the Merchant approves a usage-based subscription showing the commission rate, billing currency and maximum usage charge. The core Shopify App has no fixed recurring subscription fee, installation fee or prepaid advertising charge; the subscription authorizes commission on attributed Orders. Orders before billing activation are not retrospectively charged through that activation. Usage charges may combine several Orders and may be submitted after the Orders were placed, including after reporting delays or reconciliation. The app's 30-day usage period can differ from the Merchant's Shopify invoice cycle. Shopify determines invoice dates, payment collection and applicable invoice taxes under its agreement with the Merchant. Approval does not guarantee that advertising will launch or continue.

5.7 Shopify Usage Cap: The Merchant approves a maximum commission charge for each 30-day app billing period in the currency shown by Shopify. This is a limit on usage charges, not an advertising budget, a prepayment or a guaranteed level of spending by RetailerBoost. The app currently accepts a cap from 500 to 1,000,000 in the displayed billing currency, with 500 as the default; the amount actually approved controls. Cap changes are requested through the app's Billing page in Shopify admin and remain subject to Shopify's validation and any required approval. Lowering a cap does not reverse charges already incurred. When headroom is exhausted, RetailerBoost pauses advertising and may collect an outstanding Order commission in parts within available headroom. An unpaid remainder may be submitted in a later period or after a cap increase, within the then-approved cap, without charging the same commission twice. Restored headroom removes the billing restriction; resuming advertising remains subject to the eligibility, technical and funding decisions in Section 12.

5.8 Maintaining Billing Approval: If billing is declined, canceled, frozen or otherwise unavailable, RetailerBoost may pause advertising and will not submit usage charges without a valid authorization. Reapproving billing does not guarantee campaign resumption. Previously valid charges remain subject to the approved terms and clause 7.4.

5.9 Currency and Calculation: Shopify usage charges are submitted in the currency of the approved subscription. Where an Order is in another currency, RetailerBoost converts the commissionable amount using the exchange rate applied when the Order is first priced for billing, rounds the converted amount to cents, and applies the agreed rate and clause 1.5. That calculation is retained for subsequent partial collections; a later exchange-rate or commission-rate change does not increase the amount already priced. The applicable commission base remains the amount described in clauses 1.3 and 3.3. Shopify may apply its own invoice conversion, taxes or payment charges under its agreement with the Merchant.

5.10 Attribution and Reporting: RetailerBoost determines attribution using its tracking records and the applicable attribution window, not merely the presence of an order in Shopify. The Shopify App links a recorded RetailerBoost-tagged visit and checkout using the store and visitor identifiers. Shopify processes the submitted usage charge but does not independently certify RetailerBoost's attribution. Ad-platform statistics and app reports may arrive or update after advertising has paused; the reporting date does not necessarily represent the date of the visit or Order. The Merchant may request the supporting attribution and billing breakdown.

5.11 Returns, Errors and Disputes: The Sales Before Returns basis in clause 1.3 means that a subsequent return or cancellation does not automatically reverse otherwise valid commission. This does not prevent correction of duplicate charges, incorrect attribution, an incorrect commission base or another billing error. Merchant should contact [email protected] with the store, Order and charge details. RetailerBoost will investigate and correct verified errors, using a credit or refund through the available Shopify process where appropriate. Nothing in this clause removes rights required by applicable law or Shopify's rules.

5.12 Order of Precedence: The commission rate, cap and currency expressly approved through Shopify govern Shopify usage charges. These terms explain attribution and the commission calculation and do not authorize an undisclosed fee, duplicate payment through another billing method, or circumvention of Shopify's billing rules. A material pricing change requiring approval cannot be imposed merely by updating this webpage or by relying on continued use under clause 10.2.

6. DATA PROTECTION AND PRIVACY

6.1 Each party shall comply with all applicable Data Protection Legislation.

6.2 For Direct Integration, RetailerBoost processes visit, activity and transaction information for attribution, reporting, campaign optimization and billing. This includes visitor and store identifiers, landing URLs and referrers, campaign parameters, activity events, order identifiers and values, currency, product and variant identifiers, and timestamps. The receiving tracking service also records IP addresses and browser user-agent information. Merchant account, contact and billing information is processed separately to operate the service. The Shopify pixel selects event fields and does not select shopper names, email addresses, phone numbers, shipping or billing addresses, or payment details; full URLs can nevertheless contain personal information. The Privacy Policy describes the data and purposes in more detail.

6.3 For Affiliate Integration, conversion and order data is collected and processed by the Affiliate Network in accordance with the Merchant's affiliate program terms and the Affiliate Network's own privacy policies. RetailerBoost receives only the performance and commission data necessary for campaign optimization from the Affiliate Network.

6.4 Tracking uses cookies and local storage to link visits and Orders. Online identifiers and activity records may constitute Personal Data even without a name or email address. The current Shopify pixel configuration does not require analytics, marketing or preferences consent categories before running; that configuration is not a determination that consent is unnecessary or that tracking is anonymous. Each party remains responsible for its obligations under clause 6.1, including applicable consent requirements. Installing the app or accepting these terms does not constitute consent on behalf of the Merchant's Customers.

6.5 Merchant must provide appropriate privacy information and obtain and respect any permissions required for its use of the service. RetailerBoost remains responsible for its own processing obligations. Pausing advertising does not deactivate the installed Shopify pixel; collection may continue for reporting and assessment of whether campaigns should resume. Merchant may disable app tracking by uninstalling the Shopify App. Separately installed tags and other integrations must be removed or disconnected separately.

6.6 No Sale of Data: RetailerBoost does not sell, rent, license, trade, or otherwise disclose for value any Merchant Content, store data, order data, product data, pricing data, customer data, or campaign performance data to any third party. RetailerBoost has not done so and will not do so.

6.7 Purpose Limitation: Data received from or on behalf of a Merchant is used only to (i) create, run, and optimize Google Shopping Ads campaigns for that Merchant, (ii) attribute Orders and calculate the RetailerBoost Commission, (iii) provide reporting, analytics, and support to that Merchant, and (iv) meet RetailerBoost's legal, tax, and accounting obligations. It is not used for any other purpose.

6.8 No Onward Use or Data Products: RetailerBoost does not pool, aggregate, repackage, or resell a Merchant's data as market research, benchmarking, competitive intelligence, mailing lists, or any other data product. RetailerBoost does not disclose one Merchant's data to another Merchant, or to any advertiser, data broker, list provider, or other third party seeking to use it for their own purposes.

6.9 Service Providers: RetailerBoost shares data only with the parties strictly necessary to deliver the service, namely Google (for ad serving and campaign management), Stripe or Shopify (for billing, depending on the Merchant's billing method), the Merchant's own Affiliate Network (under Affiliate Integration), artificial intelligence model providers (only product information, and only to check it and to prepare and maintain the suggested improvements described in clause 3.6(i), which RetailerBoost may do before the Merchant turns on Optional Product Optimization; and wording that is public on the Merchant's website, only to check it as described in clause 3.7(a)), service providers that read the public delivery and returns pages of the Merchant's website under clause 3.7(a) (which are given only the website's public address and the country in which RetailerBoost advertises the Merchant's Products), and RetailerBoost's hosting and infrastructure providers. Each such party is permitted to use the data only to provide its service to RetailerBoost and is not permitted to sell it. RetailerBoost may also disclose data where required by law or by a competent regulator.

6.10 Deletion and Uninstall: Merchant may request deletion by emailing [email protected]. RetailerBoost will delete or irreversibly anonymize the data within 30 days of the request, except records it must retain for legal, tax or accounting purposes. Removing tags or uninstalling the Shopify App stops future collection through that integration; it does not itself erase previously collected records or browser storage. The Shopify privacy webhooks and current retention handling are described in the Privacy Policy. Clearing Shopify identifiers alone does not establish that retained records are anonymous or discharge applicable deletion obligations.

7. TERM AND TERMINATION

7.1 This Agreement shall begin on the Effective Date and continue until terminated in accordance with clause 7.2 ('Term').

7.2 Either party may terminate this Agreement:

(i) On written agreement between the parties;

(ii) By Merchant removing RetailerBoost's JavaScript tracking tags or uninstalling the Shopify App (Direct Integration), or removing RetailerBoost as a publisher from their affiliate network (Affiliate Integration);

(iii) By either party giving 30 days' written notice to the other;

(iv) Immediately if the other party commits a material breach of this Agreement.

7.3 For Affiliate Integration, this Agreement shall also terminate immediately if RetailerBoost is rejected, suspended, or removed from the Merchant's affiliate program for any reason. Upon any such termination, RetailerBoost's Google Shopping Ads campaigns for the Merchant shall cease immediately.

7.4 Upon termination:

(a) Valid outstanding Direct Integration commission remains payable under the applicable authorization. Uninstalling the Shopify App ends its active Shopify subscription and deactivates its pixel. Usage charges already accepted by Shopify may appear on a later invoice and are not automatically refunded by uninstalling. RetailerBoost cannot assume that unsubmitted commission can be added after uninstall; any reconciliation must follow Shopify's permitted process and the Merchant's authorization. No automatic switch to Stripe, charge beyond the approved cap, or new debit authority arises on termination.

(b) For Affiliate Integration, any outstanding commissions owed to RetailerBoost shall be handled in accordance with the Merchant's affiliate program terms and/or the Affiliate Network's payment terms.

(c) Reinstalling the Shopify App requires fresh billing approval before new usage charges. Uninstalling does not cancel a separately agreed service or integration. There is no app termination fee or repayment of RetailerBoost's advertising spend. Retained data and privacy requests are governed by Section 6 and the Privacy Policy.

8. REPRESENTATIONS AND WARRANTIES

8.1 Each party represents and warrants that it has the full right, power, and authority to enter into this Agreement and discharge its obligations hereunder.

8.2 Merchant warrants that:

(i) Merchant is the owner of or has rights to all Merchant Content;

(ii) The Merchant Content is accurate and up-to-date;

(iii) Products do not infringe any Intellectual Property Rights of any third party;

(iv) Merchant complies with Google Shopping policies and maintains a compliant Merchant Center account.

8.3 Except as expressly set forth herein, the RetailerBoost service is provided "as is" and RetailerBoost makes no warranties regarding potential sales or revenue generation. Section 12 sets out how advertising decisions are made and what RetailerBoost does and does not guarantee.

9. LIMITATION OF LIABILITY

9.1 RetailerBoost is not liable for interruptions, downtime or failures related to Google's systems, or any action or decision by Google to alter or restrict access to Google Shopping or Google Ads.

9.2 In no event shall RetailerBoost be liable to Merchant for:

(i) Loss of profits;

(ii) Loss of business;

(iii) Loss of anticipated savings;

(iv) Any special, indirect, consequential or pure economic loss;

9.3 RetailerBoost's total liability under this Agreement shall not exceed the RetailerBoost Commission paid by Merchant in the twelve months preceding the date on which the claim arose.

9.4 Nothing in this Agreement shall limit liability for death or personal injury resulting from negligence, fraud, or fraudulent misrepresentation.

10. GENERAL PROVISIONS

10.1 Entire Agreement: This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements and understandings.

10.2 Amendments: RetailerBoost may amend this Agreement from time to time by providing notice to Merchant via email with a summary of changes. Continued use of the service after notice constitutes acceptance.

10.3 Assignment: Merchant may not assign this Agreement without prior written consent. RetailerBoost may freely assign this Agreement.

10.4 No Partnership: Nothing in this Agreement creates a partnership, joint venture, or agency relationship between the parties.

10.5 Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the United States and the State of Delaware.

10.6 Dispute Resolution: Any disputes arising from this Agreement shall be subject to the exclusive jurisdiction of the courts of Delaware.

11. PERFORMANCE REPORT AND PRODUCT LABELING SERVICE

11.1 Scope: This section applies to any user ("User") who accesses RetailerBoost's free tools, including the Performance Report and Product Labeling Service (collectively, the "Report Service"). The Report Service is separate from and independent of RetailerBoost's commission-based Google Shopping Ads campaigns described in Sections 1 to 10. A User does not need to be a Merchant or subscribe to any paid service to use the Report Service. Use of the Report Service does not create any obligation to engage with RetailerBoost's paid services.

11.2 Service Description: The Report Service analyzes Google Ads performance data and Google Merchant Center product data to generate performance reports and, optionally, to create supplemental product feeds with custom labels for campaign optimization.

11.3 Google Account Authorization: To use the Report Service, the User must grant RetailerBoost access to their Google Ads and Google Merchant Center accounts via Google OAuth. The User acknowledges that the Report Service requires permissions for the auth/adwords and auth/content scopes to function as described. The User may revoke this access at any time through their Google Account security settings. Revoking access will end the User's ability to generate new reports or create supplemental feeds through the Report Service.

11.4 Data Handling and Caching:

(i) RetailerBoost processes impressions, clicks, cost, and conversion data in real-time to generate performance reports. This performance data is not stored permanently.

(ii) The Report Service may cache product identifiers and creation timestamps to improve system efficiency and report generation speed. This cache is temporary and is subject to automatic deletion via time-to-live (TTL) protocols.

(iii) RetailerBoost implements industry-standard technical measures to protect data while it is cached within its internal environment.

(iv) Generated reports may be stored and made accessible via a shareable URL. Users are responsible for controlling distribution of their report URLs.

(v) RetailerBoost does not sell, rent, or otherwise disclose for value any Google Ads or Google Merchant Center data accessed through the Report Service, and does not use that data for any purpose other than generating the User's own reports and supplemental feeds. Clauses 6.6 to 6.10 apply to the Report Service in full.

11.5 Supplemental Feeds and Product Labels:

(i) The Report Service may create a supplemental product feed containing custom labels on the User's Google Merchant Center account. The User authorizes this action by initiating the feed creation through the Report Service interface.

(ii) The User is solely responsible for how supplemental feed URLs are distributed, used, or integrated into their Google Merchant Center account.

(iii) The User is responsible for reviewing and managing any supplemental feeds created by the Report Service within their Merchant Center account, including removing or modifying them at any time.

11.6 No Guarantee of Results: The Report Service is designed to assist in analyzing and optimizing Google Shopping campaigns. RetailerBoost does not guarantee specific advertising results, revenue increases, cost reductions, or improvements in campaign performance as a result of using the Report Service or applying the labels and feeds it generates.

11.7 User Responsibilities: The User is responsible for:

(i) Maintaining the security of their own Google account credentials and any supplemental feed URLs generated by the Report Service.

(ii) Complying with all Google Ads Policies and Merchant Center Guidelines when applying the labels and feeds generated by the Report Service.

(iii) Ensuring their use of the Report Service complies with their own privacy policy and applicable data protection laws.

11.8 Limitation of Liability: To the maximum extent permitted by law, RetailerBoost shall not be liable for any direct, indirect, incidental, or consequential damages resulting from the use or inability to use the Report Service, any changes in the User's Google Ads campaign performance, or any suspension or action taken by Google against the User's Merchant Center or Ads accounts. The limitations set out in Section 9 apply to the Report Service in addition to the core service.

11.9 Termination of Report Service Access: RetailerBoost reserves the right to suspend or terminate access to the Report Service at any time, without notice, for conduct that it believes violates these Terms or is harmful to other users or the Report Service. The User may cease using the Report Service at any time by revoking Google OAuth access.

12. ADVERTISING SPEND, CAMPAIGN MANAGEMENT, AND RISK

12.1 RetailerBoost Funds the Advertising: RetailerBoost pays for all advertising spend on the campaigns it runs for the Merchant. The Merchant is never invoiced for ad spend, is never asked for a budget, a retainer, or a minimum commitment, and pays nothing when a campaign does not produce sales. The financial risk of the advertising sits entirely with RetailerBoost. Merchants billed through Shopify Billing approve a maximum amount that may be charged in a billing period, as Shopify's usage-based billing requires. That cap is a ceiling on commission for Orders already generated, not an advertising budget, and is described in clause 5.7.

12.2 A Portfolio Model: RetailerBoost operates as an investor deploying its own capital across a portfolio of Merchants. Capital is allocated to the stores, products, and auctions where it is most likely to earn a return, and that allocation is reviewed on an ongoing basis. This is precisely what allows the Merchant to advertise at no risk: because RetailerBoost absorbs the loss when a campaign underperforms, it must retain the ability to decide where its own capital is deployed.

12.3 How RetailerBoost Earns: RetailerBoost's only revenue from the Merchant relationship is the RetailerBoost Commission earned on Orders its campaigns generate. RetailerBoost derives no other value from the relationship, and in particular does not sell, monetize, or otherwise commercially exploit Merchant data in any way (see clauses 6.6 to 6.10). RetailerBoost profits only when the Merchant sells, which is why campaigns are managed toward that outcome.

12.4 Ongoing Assessment: RetailerBoost continually assesses the commercial performance and risk profile of each Merchant's campaigns. That assessment may take into account, without limitation: conversion rate, average order value, margin and the applicable commission rate, return and cancellation rates, product pricing relative to competing offers, product feed and Merchant Center quality, site speed and checkout reliability, tracking accuracy and completeness, stock availability, seasonality, category-level competition, and the cost per click prevailing in the relevant auctions.

12.5 Campaign Decisions Rest with RetailerBoost: Because it is RetailerBoost's capital at risk, all decisions relating to advertising are made solely by RetailerBoost at its sole discretion. This includes, without limitation, decisions to launch, pause, reduce, increase, restructure, resume, or discontinue any campaign, ad group, or product, and all decisions on bidding, targeting, budgets, and creative. RetailerBoost may take any of these actions at any time, for any period, and without prior notice. No level of advertising spend, impressions, clicks, campaign duration, or continuity of advertising is promised or implied by this Agreement.

12.6 Factors Outside Either Party's Control: Campaign performance depends on many factors that neither party controls, including Google's auction dynamics, algorithm updates and policy changes, Merchant Center approvals and suspensions, competitor bidding behavior, shifts in consumer demand, and seasonality. A campaign that performs well in one period may not perform in the next, and RetailerBoost may need to reduce or withdraw spend as a result.

12.7 What Is Guaranteed and What Is Not: RetailerBoost does not guarantee sales, revenue, order volume, traffic, impressions, clicks, return on ad spend or any minimum advertising duration. For the core service, the Merchant pays commission only on attributed Orders under the agreed rate, minimum and rounding rules, and approved billing arrangements. No advertising spend, retainer, installation fee or fixed recurring app fee is charged. No commission is owed if there are no commissionable Orders.

12.8 When Campaigns Are Reduced or Stopped: Reducing or pausing advertising does not generate a fee. Orders from earlier ad clicks may still occur within the agreed attribution window, and delayed reporting or collection of valid commission may continue under Section 5. There is no termination fee or clawback of advertising spend. Termination and uninstall are governed by Section 7. The Merchant remains free to advertise through other channels or providers.

12.9 Keeping the Merchant Informed: While campaign decisions rest with RetailerBoost, RetailerBoost will use reasonable efforts to reflect the current status of a Merchant's campaigns in the Merchant's dashboard. A Merchant who would like to understand a change to their campaigns may contact [email protected] and RetailerBoost will endeavor to explain the commercial reasoning behind it.

13. CONTACT INFORMATION

For questions about these Terms & Conditions, please contact us at:

Email: [email protected]

Website: https://retailerboost.com