Google Shopping Ads Across 48 Countries

Before you pick a target country

Right now we run your Google Shopping campaigns in one country at a time, the country you select during setup. Your Google Merchant Center and product feed must be configured for that country. We can only drive profitable orders when your store and feed are set up for the market you're targeting, so make sure:

• You choose a single target country. We run campaigns in one country at a time, and your Google Merchant Center must be set up to serve that country.
• Your store ships to the target country. Customers in that country need to be able to buy from you and receive their order.
• Use a currency supported for your target market. The list shows each market's local currency. Google Merchant Center may support other feed currencies through currency conversion. Keep product-data prices consistent with your landing page and checkout, and show the original currency clearly. See Google's currency conversion guidance.
• Choose a Google-supported feed language. Google supports any of its supported feed languages across eligible target countries. Keep product data, landing-page information, and checkout elements consistent in that language. The language shown for each country is a representative option; native-language localization may improve the shopper experience. See Google's language and currency guidance.

Your store must ship to the target country and meet Google's requirements for the chosen feed currency and language. If those requirements aren't met, products may be limited or disapproved. We do not run campaigns across multiple countries for a single store, so we recommend selecting the market where you think we'll have the biggest impact, which is typically your primary market.