Google Shopping Ads in the United Kingdom
Reach customers in the United Kingdom with campaigns that RetailerBoost builds, manages and funds. You pay a fixed, pre-agreed commission on orders attributed to RetailerBoost.
More room to grow your product sales
RetailerBoost invests in the ads
We fund and manage the agreed Shopping campaigns with our own capital. Your team can keep its own budget focused on its priorities.
Agree the commission first
You pay a fixed, pre-agreed percentage on attributed orders under your terms. Product margin, returns and other costs still determine your profit.
Keep your team involved
Your agency or in-house team can propose categories or products for a targeted campaign alongside its existing work.
Is your store ready for the United Kingdom?
Selling to UK shoppers starts with products they can order and receive in the UK. Your business can be based elsewhere: the campaign market follows your shipping coverage and Merchant Center setup, rather than your company address.
- Confirm that your Merchant Center products are eligible for the United Kingdom. A feed targeting Ireland or another European market does not establish UK coverage.
- Check UK delivery costs, delivery times and product availability against your checkout. If you serve only part of the country, your shipping settings need to reflect that.
- GBP is the local currency. Keep the submitted price and the landing-page and checkout prices consistent in your feed currency. If you use another currency, verify Google currency-conversion eligibility before setup.
Review Google's supported language and currency guidance and currency-conversion requirements with your existing feed setup. Google assesses product eligibility. RetailerBoost assesses campaign funding separately; a supported country does not guarantee approval or orders.
Choose the campaign that fits your store
Connect through the route you already use
Shopify stores can use the RetailerBoost app. Other ecommerce platforms may need assisted tracking installation and an existing Merchant Center product feed. Check your platform setup route before proceeding.
Have an affiliate program? Explore the affiliate route. Network and advertiser permissions, product feeds and reporting must be confirmed for your program. Without an affiliate program, explore direct integration.
Guides for UK retailers
Explore the offer from your local business context. Campaign market eligibility still depends on your UK delivery and Merchant Center setup.
Check the evidence and your options
Read merchant reviews on Shopify and explore our comparison guides. Individual merchant experiences vary; they do not guarantee results for your store.
Understand the investment and commission
RetailerBoost invests its own capital across a portfolio of merchant campaigns. We review each campaign over time and may pause our investment under the agreed terms. Your commission percentage is agreed before launch; you pay it on the attributed orders covered by your terms. See pricing and commission details and how the process works.
Check Your Setup