Privacy Policy

Introduction

RetailerBoost, a 30m.com company (referred to as "RetailerBoost," "we," "us," or "our"), provides performance-based Google Shopping Ads services to Merchants who operate online stores. This privacy notice describes how personal information is collected, used, and shared when you sign up for or use the RetailerBoost service.

Controller for Personal Data

Under data protection laws such as the UK/EU GDPR, a "controller" is a person or organization who alone or jointly determines the purposes for which and the way any personal data is or is likely to be processed. Unless we notify you otherwise, RetailerBoost is the controller of your personal data for the purpose of our service. In other jurisdictions, the equivalent term to denote "controller" shall apply.

Types of Personal Data

Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymized data). Anonymized data falls outside the scope of data protection laws.

Information We Collect

When you sign up for RetailerBoost, we collect certain types of information from you and your ecommerce store.

RetailerBoost may collect, use, store, and transfer different kinds of personal data about you (the Merchant) and customers who order from your store, which we have grouped together:

Identity Data includes first name, last name, username or similar identifier.

Contact Data includes email address and telephone numbers.

Device Data includes the type of device you use, device identifier, operating system, browser type, and time zone setting.

Financial Data includes transaction data of store orders for attribution and commission calculation purposes.

Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

What We Track via Our Pixel/Script

RetailerBoost's tracking technology collects minimal data for attribution purposes only:

Google Click IDs (GCLID) - To attribute orders to our advertising campaigns

Order IDs and Values - For commission calculation (subtotal excluding shipping, taxes, and discounts)

Conversion Timestamps - To track when orders are placed

We DO NOT collect: Customer names, email addresses, physical addresses, phone numbers, or any other personal customer information.

Use of Contact Information for Operational Alerts

We collect your email address and phone number (if provided) to send you operational alerts and messages. These messages are essential for the continued provision of our services and may include, but are not limited to, notifications about account status, campaign performance, and other important updates necessary for maintaining your account and service continuity.

How We Use Your Contact Information:

Operational Alerts: We use your contact information to send alerts regarding the operational status of your account, such as tracking installation issues, Merchant Center compliance warnings, and other essential notifications.

Service Continuity: These messages ensure you are promptly informed of any actions required on your part to maintain uninterrupted service.

Consent and Opt-Out: By signing up for RetailerBoost, you consent to receiving these operational messages. You can adjust your communication preferences in your account settings or by replying to an email with an unsubscribe request.

How We Use Your Personal Information

RetailerBoost will only use your personal data when the law allows us to. We will use your personal data in the following circumstances:

Performance of a contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., when you sign up for our services).

Legal obligation: Where we need to comply with a legal obligation (e.g., for accounting or legal purposes).

Legitimate interests: Where it is necessary for our legitimate interests or those of a third party and your interests and fundamental rights do not override those interests.

Consent: When you sign up for RetailerBoost, you consent to our data processing practices. Where we rely on consent, you have the right to withdraw consent at any time by removing our tracking pixel/script and closing your account.

Purposes for Processing Your Personal Data

To register you as a merchant - Using Identity and Contact data to perform our contract with you.

To respond to enquiries - Using Identity and Contact data for contract performance and our legitimate interests.

To process and deliver our services - Including managing payments, fees, and charges; collecting money owed to us. Using Identity, Contact, Financial, and Marketing data for contract performance and legitimate interests.

To manage our relationship with you - Including notifying you about changes to our terms or privacy notice, asking for reviews or surveys. Using Identity, Contact, and Marketing data for contract performance, legal compliance, and legitimate interests.

To administer and protect our business - Including troubleshooting, data analysis, testing, system maintenance, support, and reporting. Using Identity, Contact, Technical, and Device data for legitimate interests and legal compliance.

To deliver relevant content and measure effectiveness - Using Identity, Contact, Usage, Marketing, Technical, and Device data for our legitimate interests.

To use data analytics - To improve our service, marketing, and customer experience. Using Technical, Usage, and Device data for our legitimate interests.

To make recommendations - About services that may interest you. Using Identity, Contact, Technical, Usage, and Marketing data with your consent and for our legitimate interests.

Marketing Communications

RetailerBoost may send Merchants marketing communications. You have the right to object to the processing of your personal data for direct marketing purposes. You can unsubscribe from receiving marketing communications from us by using the unsubscribe methods contained in communications we send to you or by contacting us at [email protected].

Where you opt out of receiving marketing communications, this will not apply to personal data provided to us as a result of your service usage or other necessary interactions with RetailerBoost.

How We Share Your Personal Data

We may share your personal data with the following parties:

Internally: Your personal data will be used by our employees and contractors who are working on providing your services on a need-to-know basis.

Suppliers: Service providers who support our business, including IT, communication suppliers, and payment processors (such as Stripe).

Professional advisers: Lawyers, accountants, and insurers who provide consultancy, legal, insurance, and accounting services.

Law enforcement bodies and regulators: To comply with our legal requirements.

Third parties: In the context of business acquisition, transfer, or reorganization.

International Transfers

We ensure a similar degree of protection is afforded whenever we transfer personal data internationally by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal information to countries that have been deemed to provide an adequate level of protection for personal information; or

We will use specific contracts approved for use in the UK/EU which give personal information the same protection it has in the UK/EU.

Cookies

Our website uses cookies to improve your browsing experience. We use Google Tag Manager, Google Analytics, and Microsoft Clarity for website analytics to help us understand how visitors use our site and to improve the user experience.

For more information about the cookies we use and how to manage them, please see our Cookie Policy.

Third-Party Data Partners and RB2B Tracking

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

You also have the option to opt out of the collection of your personal data in compliance with GDPR. To exercise this option, please visit https://www.rb2b.com/rb2b-gdpr-opt-out.

Important Note: The language provided above is intended to ensure transparency with our website visitors, indicating that they may be contacted by us or our service providers based on information collected through these technologies. We encourage responsible and compliant use of such data in accordance with privacy laws and best practices.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

The transmission of information via the internet is not completely secure. Although we will take reasonable measures to protect your personal data, RetailerBoost cannot guarantee the security of your information transmitted, and any transmission is at your own risk.

Data Retention

RetailerBoost will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal information, and applicable legal requirements.

RetailerBoost may anonymize your personal data so that it can no longer be associated with you for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Data Subject Rights

Under certain circumstances, you have rights under data protection laws such as the UK/EU GDPR:

Request access to your personal data (data subject access request).

Request correction of any incomplete or inaccurate information we hold about you.

Request erasure of your personal data where there is no good reason for us continuing to process it.

Object to processing of your personal data where we are relying on legitimate interests.

Request restriction of processing your personal information in certain scenarios.

Request transfer of your personal information to you or a third party (data portability).

Withdraw consent at any time where we are relying on consent to process your personal data.

Automated decision making: We do not carry out automated decision-making.

You will not have to pay a fee to exercise any of these rights. We try to respond to all legitimate requests within one month.

California Residents (CCPA)

Under the California Consumer Privacy Act ("CCPA"), you have the right to know what personal information we collect, disclose, and/or sell.

You have the right to access what personal information has been collected about you by making a request. Once we confirm your identity, we can share the categories of personal information collected in the preceding 12 months.

You have the right to request that we delete your personal information and the right to request that your personal information be transferred to a third party.

RetailerBoost has not and will not sell your personal information.

RetailerBoost will not discriminate against you for exercising your rights under California data protection laws.

If you are a California resident and would like to submit a consumer request or learn more about how we process your personal information, please email [email protected].

Changes to Our Privacy Notice

This privacy notice may be changed from time to time in response to legal, technical, or business developments. We will take appropriate measures to inform you when we update our privacy notice. We will obtain your consent to any material privacy notice changes if and where this is required by applicable data protection laws.

Concerns and Complaints

We would appreciate the chance to deal with your concerns in the first instance. Please contact us at [email protected].

If you have unresolved concerns and you live or work in the UK or believe that a personal data breach happened in the UK, you have the right to complain at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

If you live or work outside the UK, you may lodge a complaint with your local supervisory authority.

Contact Us

For more information about our privacy practices or to exercise your data rights, please contact us:

Email: [email protected]

Website: https://retailerboost.com