“This Sounds Too Good to Be True.
What's the Catch?”
We get asked this constantly. So let's be blunt.
There's no catch. But there is a risk, for us.
We invest our money in your ads. If those ads do not convert, we lose money. You lose nothing. There are some eligibility requirements, but if your store qualifies, we invest and see what happens. We only succeed when you succeed. Our entire business model depends on getting you profitable sales.
Possible Outcomes
Not every store is a perfect fit, and that is okay. Here is what actually happens.
We Both Win
Most common outcomeWe invest in ad spend and generate orders for your store. You make money. We make money. This is how it is designed to work.
You Win, We Lose
Happens sometimesYou get sales, but our margins do not work out. You still win. We may be able to adjust our approach and try again.
No Orders, We Lose
Happens sometimesThe ads do not convert. We lose our investment. You pay nothing.
We Get Stuck
Happens sometimesGoogle suspends the Merchant Center, usually for policy issues like misrepresentation. Nobody wins, but you still pay nothing. We send you tips and a checklist to help get unstuck.
Many factors outside our control affect performance
Advertising results depend on your store, your products, and your market. This includes:
- The types of products you sell
- Demand and search volume for those products
- Price competitiveness
- Customer behavior on your site
- Your on-site conversion rate
- Average order value
- Seasonality
How Can We Afford to Take This Risk?
Fair question. Here is how the model works on our side.
Portfolio strategy
We work with many stores at once. Winners fund the losses from stores that do not work out. A small number of top performers drive the majority of returns, just like any investment portfolio.
Calculated risks
How much we invest depends on your catalog, market, and product data. From there, it is constant testing, learning, and optimization. If campaigns are not converting, we adjust or reallocate rather than keep spending.
Deep Google Shopping expertise
Our team has decades of experience managing hundreds of millions in Google Shopping ad spend. We know what works and what does not before we invest.
Funded and lean
We have the capital to absorb losses on stores that do not work out. And because we run a lean operation, we do not need every store to be a home run to sustain the business.
Bottom Line
You have nothing to lose. If we do not generate orders for your store, you will not pay anything.
