Offer Google Shopping Ads
Without the Overhead

We fund and run incremental Google Shopping campaigns using our own capital. You or your client only pay a fixed commission on orders we directly generate. No ad spend, no risk, no contracts.

Built for Every Type of Agency

However you work with clients, there is a way to plug RetailerBoost in.

Marketing Agencies

Add a commission-per-sale Google Shopping channel to your service mix. No ad spend to manage, no risk for your client, and you set the markup.

How our model works →

PPC Agencies

Hand us the low performers, budget-capped clients, or inventory you can't justify testing. We run incremental campaigns with our own capital.

See Targeted Campaigns →

Affiliate Agencies

Already managing your client's affiliate program? Add us as a publisher. Tracking and billing flow through the network you already use.

Affiliate program details →

Development Agencies

Don't run marketing yourself? Refer or resell Google Shopping as a value-add for your ecommerce clients. We handle everything.

View supported platforms →

Work with clients in a specific vertical? Explore how RetailerBoost works for fashion, electronics, health and beauty, home and garden, and more.

How Agencies Use RetailerBoost

Common scenarios where agencies slot us in

Budget-Capped Clients

Client Won't Increase Spend

You've hit the ceiling on their current budget. Instead of arguing for more spend, you offer additional Shopping revenue that costs them nothing upfront. Growth without the budget conversation.

Risky Inventory

SKUs You Can't Justify Testing

Long-tail products, seasonal surplus, new launches with no conversion data. Hand us the inventory you can't risk client budget on. We'll experiment with our own money.

Difficult Clients

Offload the Risk

Some clients question everything. Transfer part of their Shopping to a pay-on-results model. If it works, you look smart. If it doesn't, you haven't lost their budget.

White-Label Upsell

Add Margin With No Work

Present this as your own offering. Add your markup to our commission. You earn on every sale we generate without touching a campaign or managing extra budget.

Completely Aligned Incentives

Agency

  • Optional markup on every sale
  • Zero delivery work
  • No risk

Client

  • Pay only for results
  • No upfront costs
  • Cancel anytime

RetailerBoost

  • Earns on sales we generate
  • Funds all ad spend
  • Takes the risk

Everyone wins when sales happen. If we generate zero orders, nobody pays anything. That's alignment.

Revenue Your Clients Are Leaving on the Table

Even in well-managed accounts, Google's algorithm ignores 40 to 60% of most product catalogs. No impressions, no clicks, no sales. It is not a performance problem; it is a visibility problem.

We target that invisible inventory using our own ad spend and turn it into incremental revenue. Every sale we generate is a sale that was not happening before. Your client's existing campaigns stay untouched.

We Fund 100%

All ad spend comes from us

100% Incremental

Sales you weren't getting before

Commission Only

Pay only when we make sales

Zero Overlap

Your campaigns stay untouched

No orders = No charge. Ever.

We only earn when you earn. If we generate zero sales, your client pays zero dollars. Our incentives are completely aligned.

Why Agencies Choose RetailerBoost

White-Label Solution

You set the price for your clients by adding your markup to our base commission. We handle all campaign management while you maintain the client relationship.

Zero Risk for Clients

You can offer performance-based Shopping Ads with guaranteed ROI. Your clients pay only for results, strengthening your agency's value proposition.

Expand Your Services

Don't offer PPC yet? You can add Google Shopping to your service portfolio without hiring specialists or learning complex ad platforms.

Offload Difficult Campaigns

Struggling to make a client's Shopping Ads profitable? Hand them to us and focus on the channels where you excel.

No Ad Spend Required

We fund all campaigns. You don't need to manage budgets, prepay ad spend, or worry about cash flow for clients.

Real-Time Reporting

You get access to our dashboard to monitor client performance. Transparent attribution and detailed analytics to share with clients.

Who Controls What

You decide which products we target. We run incremental campaigns on the inventory you choose.

What
Who Controls It
Client relationship
You
Pricing to client (add your markup)
You
Which products we advertise
You
Brand exclusions / negative keywords
You
Merchant Center account & product feed
You
Pause or stop anytime
You
Ad spend funding (100%)
RetailerBoost
Incremental campaign setup
RetailerBoost
Bidding and optimization
RetailerBoost

You control scope and the product feed. We run separate, incremental campaigns. Zero overlap with your existing work.

How the Partnership Works

Four steps from introduction to ongoing revenue

1

Choose How We Work Together

Sign up the client directly or add us as a publisher to their affiliate program. Either way, you control the relationship and decide which products we can target.

2

You Choose the Campaign Type

You know your clients best. Choose Full Catalog Campaigns to cover their entire product range, or Targeted Campaigns focused on specific products. We fund and run everything from our own Google Ads account.

3

Sales Generate Commission

Commission is charged only on orders we generate. You decide who we bill: the client directly, or you. However you structure it with your client is entirely up to you.

4

Scale or Pause Anytime

No contracts, no commitments. Add more clients, pause a store, or adjust scope with one email. If you choose to add markup, that margin is yours.

Simple Partner Pricing

Our Base Commission
Starting at 12%

A fixed percentage of orders we generate, charged via last-click attribution.

+
Your Fee Structure
Up to You

Add markup, bundle it into your existing retainer, or pass through at cost. However you bill your clients is your business.

Example: We charge 12%, you add 3% on top. Client pays 15% on sales we generate. You earn 3% per order with no ad spend, no campaign work, and no risk. Or skip the markup entirely and offer it as a value-add.

Tighter margins? We can work with custom commission rates. If a client's margins are slim, we will find a structure that works for everyone. Just ask.

Want more volume? Higher commission rates give us more margin between ad spend and commission, which means we can bid more aggressively and drive more orders.

Who do we bill? We can bill the client directly, or we can bill you. If you manage the billing relationship, you have full control over what the client sees and pays.

How Our Model Differs From Traditional CPA

Both are performance-based. The difference is who funds the ads and who carries the risk.

Agency CPA Model
RetailerBoost
Who funds the ads
Client budget
We do. 100%.
Who takes the risk
Client (ad spend is their money)
We do. Entirely.
Budget ceiling
Capped by what client will spend
No ceiling. We invest what works.
If campaign loses money
Client loses money
We lose money. Client pays nothing.

You keep doing what you do. We add a layer that removes the budget conversation entirely.

What We Are Not

Not an agency
Not a competitor
Not a consultant
Not trying to take clients

We're ad spend investors. Every investment decision is based on data and performance - not guesswork. We need agencies like you to identify the right clients and control scope. We're genuinely complementary.

Questions Agencies Ask

Straight answers to the questions we hear most from agency partners.

No. We are not an agency. We don't pitch strategy, we don't consult, we don't try to expand scope. We run a separate Google Shopping layer using products you specify. Your campaigns, your strategy, your client relationship - all untouched.

You do. You can sign up on behalf of your client using your own email address, keeping our service completely white-labeled. Or if the client signs up directly with their email, they'll receive login access and order alerts from our system. Either way, we never pitch, upsell, or try to expand scope. We don't compete for the relationship.

We only contact the email address used to sign up. If you sign up on behalf of your client, you receive all communication. If the client signs up directly, they receive transactional emails only: signup confirmation, login alerts, performance summaries. We never pitch, upsell, or market to them. We have no interest in the client relationship. Our business model is ad spend investment, not client services.

Yes. You control scope through the client's Merchant Center. Give us specific product categories, exclude certain SKUs, or hand us only the inventory you can't make work yourself. You set the boundaries, we operate within them.

No. We never modify the Merchant Center account or product feed. We only need access to review the setup and connect our separate Google Ads account. The product feed stays exactly as you or the client configured it. You retain full ownership and control.

That is entirely up to you. Some agencies present it as their own service under their brand. Others are transparent with clients about how it works. We have no preference. How you position this with your clients is your call. We just want to put our capital to work.

You add markup to our base commission. If we charge 12% and you quote 15% to the client, you keep 3% of every order we generate. No campaign work, no ad spend risk, no extra hours. Pure margin on incremental sales.

No. Markup is entirely optional. Some agencies pass through our commission at cost, which means a higher perceived ROI for their clients. You decide the commission structure and how you bill your clients. We stay out of it.

No. We use our own Google Ads account, funded with our own capital. Your campaigns run exactly as before. We target products Google's algorithm is ignoring in your campaigns. Zero competition, zero cannibalization.

You're charging a fee based on performance you deliver. We're funding the ad spend ourselves and only taking commission on sales we generate. You keep doing what you do. We run separately, targeting inventory your campaigns aren't reaching. It's additive, not competitive.

None. We fund all ad spend. The client pays commission only on sales we generate. If we generate zero sales, nobody pays anything. The risk sits entirely with us.

It's purely performance based. We follow the data, not a fixed budget. How much we invest depends on several factors: the store's conversion rate, average order value, search volume and demand for their products, campaign performance, and the commission rate. Generally, a higher commission rate gives us more room to invest in ads. We scale spend where the data shows profitable returns and pull back where it doesn't. We don't run strategic campaigns like liquidating a product line, clearing a category, or emptying a warehouse. That type of work is best handled by you as the client's primary service partner.

That's the typical scenario. We run alongside existing Shopping campaigns. You tell us which products to focus on - usually the ones that aren't performing or aren't getting impressions. Your winners stay yours. We work on the rest.

Yes. No contracts. No notice periods. One email and we pause. You're never locked in. We only continue running if it works for everyone.

No. We cannot promise how many orders we will generate. Some months may bring many orders, others fewer, or even zero. What we can promise is: if we generate zero orders, we charge zero commission. You only pay the pre-agreed rate when we deliver results.

No. Commission is based on the initial purchase value because we front the advertising cost that generated the sale, and Google doesn't refund those costs either. That said, we understand there are occasionally exceptional circumstances and are happy to review requests on a case-by-case basis.

You can inspect our attribution script directly - feel free to paste it into ChatGPT to see exactly what it does. Many clients also run third-party attribution tools alongside ours to compare data. We encourage this so you can verify our tracking against your own tools.

Because you only pay a fixed percentage of each order, ROI is mathematically locked in. At 12% commission, every $1 paid returns $8.33 in revenue. We take on all the ad spend variability, so cost-per-acquisition is always predictable.

There isn't one. We take on all the ad spend risk. We can't guarantee volume - some stores work better than others. The only caveat: if we're losing money on a store, we may dial back our investment. But if we generate nothing, you pay nothing. Our interests are 100% aligned.

No. There's no retainer, no setup fee, no monthly minimum. It's purely performance-based. You only pay commission when we generate sales.

Because fronting ad spend is irrational at small scale. The math only works with portfolio-level diversification across millions of SKUs and thousands of accounts. Agencies doing CPA are still capped by client budgets. We apply a hedge-fund-style approach: absorb variance across a huge portfolio, aim for small margins per order, and scale. It requires a different capital structure and risk appetite than agency economics allow for.

We keep the difference between the commission we charge and the ad spend we invest. We're aiming to break even on most orders - it's a volume play for us. We have the risk appetite and capital to make a few cents per order work. That's why we can fund campaigns others won't.

Got another question? Let's talk.

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Ready to Partner?

Let's explore how RetailerBoost can add incremental revenue for your clients.