Will performance ads work for your store?
The arithmetic behind whether anyone can profitably fund Google Shopping ads for you. You do not need to know your cost per click. We supply ours.
The figure on your Shopify dashboard. We adjust it for paid traffic below.
Fashion & Apparel typically works at 12% - 20%.
This does not close on the arithmetic, and that is not a verdict on your store.
- Each sale takes about 83 clicks.
- At 12% commission, that sale earns us $12.
- Those clicks cost about $19.
We would be spending $19 to earn $12. No commission rate fixes that on its own. To break even we would need 21%, and 21% of a $100 order is $21.
That is far outside any rate we would ask you to accept, and we are not going to pretend otherwise.
That is the entire reason, and it is arithmetic rather than an opinion about your store. It is the same sum every funded-ad-spend model has to do, including the ones that do not show you the working. Plenty of profitable, well-run, growing stores land here. Low order values and paid search are a bad combination, and that is a fact about paid search.
What would change it
At your conversion rate and commission rate, this starts to work at an average order value of about $176. That is $76 more per order than today. Conversion rate does the identical job: at $100 and 12%, it clears at about 3.5% site-wide.
Neither is a small ask at your numbers. We would rather say that than sell you a bundles app and a maybe.
How we got this
Your conversion rate, adjusted
You gave us 2.0%, which is your whole site: branded search, direct visits, email and returning customers. Shopping traffic is colder than that, so we work from 1.2%, which is 60 percent of it. We would rather be careful here than tell you yes and change our mind later.
Our cost per click
$0.23 per click. Measured across every vertical we run. We do not have enough click volume in Fashion & Apparel to quote it separately, so we are using the overall figure rather than inventing one. Measured 2026-09-01. Figures are in US dollars.
The formula
most we can bid = (order value x commission rate x conversion rate) / 1.1
This is the same arithmetic we publish on the model page. Our internal target is 105 to 110 percent of spend. See the model page.
