Google Shopping
Tips, guides, and best practices for succeeding with Google Shopping Ads and avoiding common pitfalls with Google Merchant Center.
Escaping Low Revenue Mode in Google Shopping Campaigns
Most retailers assume Google Shopping is working because sales are coming in. But for many, 40 to 60 percent of the catalog never meaningfully appears in auctions. This guide explains how to identify invisible products, underperforming SKUs, and structural leaks that quietly drain revenue from your Google Shopping campaigns.
Adam Sturrock
Google Target CPA vs RetailerBoost Actual CPA: Who Really Eats the Risk?
Google's Target CPA sounds great in theory: tell Google what you want to pay per sale, and their algorithm will hit it. Reality is messier. Your 'target' is just a goal Google tries to achieve, not a guarantee. When campaigns miss the mark, you still pay. RetailerBoost works differently: your CPA is fixed, locked in, and guaranteed. Here's what that actually means for your wallet.
Adam Sturrock
Customer Acquisition for Shopify Plus Stores: What Scales, What Breaks, and What Actually Works
Tactics that worked at $20k per month often fail at $200k. This guide cuts through the noise for teams already spending heavily: what still works, what is quietly failing, and how to tell the difference.
Adam Sturrock
The Smart Alternative to DIY Google Ads for Retailers
Most merchants lose money learning to run Google Ads, and agencies charge thousands per month while you still carry all the risk. This guide reveals how commission-based partners like RetailerBoost, Redbrain, and Orderlegend let you run Google Shopping campaigns with zero upfront spend - you only pay when they generate sales.
Adam Sturrock
Why PPC Behaves Like a Power Law and What That Means for Retailers
Operating at scale with tens of thousands of merchants reveals something surprising: Google Shopping performance follows a power law distribution. A tiny fraction of retailers generate the vast majority of results while most sit in the long tail. Understanding this pattern is critical for setting realistic expectations and optimizing your approach to growth.
Adam Sturrock
10 tips to ensure Google doesn't suspend your Merchant Center account for Misrepresentation
Google is working hard to ensure the stores that promote products on their shopping carousel offer a high-quality customer experience. In this post, we share some quick tips to not get stuck.
Adam Sturrock