Moving from Shopify to WordPress with WooCommerce is a big project, and your Google Shopping campaigns should not be the thing that gets lost along the way. If you already run RetailerBoost campaigns, you keep your Google Merchant Center account and your Google Ads account through the move. You do not create a new RetailerBoost account and you do not start over.
What does change is how your store is connected. Your products have to reach Merchant Center from WordPress, and the tracking that records clicks and orders has to be installed again on the new site. This guide walks through each step, who does what, and what to expect.
The short version
- Tell our support team before you switch. They change your existing store over to WordPress on our side, so your Merchant Center and Google Ads accounts stay exactly where they are.
- Do not delete your store or add a second one for the same website. That starts a fresh setup, including a new ad account.
- Once your WordPress site is live, you add two small tracking snippets: one for clicks and visits, one for completed orders.
- We check that clicks and orders are coming through before your campaigns are switched back on.
There is no switch-platform button in your dashboard today. Changing the platform on an existing store is something our support team does for you, so the first step is always a message to us.
What stays the same
- Your Google Merchant Center account and your Google Ads account.
- Your store in your RetailerBoost dashboard, including your order and performance history.
- Your campaigns, because they live in the same ad account.
What changes
- Where your product feed comes from. Shopify no longer sends your products to Merchant Center, so WordPress has to.
- How tracking is installed. The Shopify app handles tracking for you. On WordPress you add two snippets yourself, or send them to your developer.
- How commission is billed. Charges can no longer run through Shopify once you leave it, so we confirm your commission rate with you and set up billing directly before campaigns resume.
Step 1: Tell us before you switch
Email [email protected], use the chat in your dashboard, or reach us through our contact page. Tell us three things: the domain your WordPress store will use, your planned launch date, and whether the domain is staying the same.
We convert your existing store to WordPress on our side. You will know it is done because your setup page then shows the WordPress tracking steps instead of the Shopify ones. If you open Settings yourself, you will see the integration type cannot be changed there. That is expected, so ask us rather than working around it.
If you also joined through an affiliate network such as Awin, mention that too. Tracking on the network side is handled by the network, and its own tracking will need to move onto your WordPress checkout as well.
Step 2: Get your products into Merchant Center from WordPress
Your Merchant Center account stays connected, but the feed that fills it has to be rebuilt on the new platform. WooCommerce stores usually do this with Google's Listings and Ads plugin or a dedicated product feed plugin.
- Set up the new feed before launch day and check it in Merchant Center, so products are not missing on the day the site goes live.
- If your domain is staying the same, your website claim in Merchant Center carries over. If it is changing, it needs to be claimed again.
- Redirect your old Shopify product URLs to the matching WordPress pages. Google checks the page each product points to, and broken links lead to disapproved products.
- Keep GTINs, brands and prices consistent with the old feed. Changes in product IDs can reset how individual products have performed, so ask us if you are unsure.
If products are disapproved after the move, our guide to fixing Google Shopping product disapprovals covers the common causes.
Step 3: Remove the Shopify app when you leave Shopify
If you installed the RetailerBoost app from the Shopify App Store, remove it when your Shopify store closes or stops being your live store. Removing it pauses your campaigns, which is what you want while tracking is being set up on the new site. You may also get an automatic email about the app being removed. Your account and ad accounts are not affected by it.
Do this after you have told us, so we can line up the conversion and the launch.
Step 4: Install tracking on your WordPress site
Once we have changed your store over, log in to your dashboard at dashboard.retailerboost.com, open your store and go to Setup. You will see the two WordPress tracking steps below, with the exact code for your store. The code includes your store's own ID, so copy it from there and not from an old guide. Tracking is what lets RetailerBoost see a click from Google Shopping and connect it to the order it leads to. Commission is only charged on orders we can attribute, so this step matters to both of us.
Click and visit tracking
Add the tracking script to the head of every page. On WordPress you can do this with a code snippets plugin or by editing your theme's header. Your setup page has a Verify button that checks the script is present and sitting in the head.
Checkout conversion tracking
The second snippet reports completed orders from your order confirmation page, along with visit events across the store. It is a short piece of PHP you can add with the same code snippets plugin. If a developer handles your site, the setup page can email them the instructions.
Two things commonly get in the way. Caching and performance plugins can delay or strip scripts, and cookie consent tools can hold them back until a visitor accepts. If a check does not pass, tell us what plugins you run and we will help narrow it down.
Step 5: We verify clicks and orders
Once your WordPress site is live on your domain, tracking can be checked properly. Run the check on the click tracking step in Setup, then place a test order on the live site. We confirm that the visit and the order both show up against your store, and that orders are being sent back to Google Ads. Because your store keeps its history, a step can show as complete in Setup from your Shopify days, so wait for our confirmation rather than relying on the ticks.
Verification has to wait for the live site because the checks look at your real domain. Installing the snippets on a staging copy is fine for preparation, but it will not show as verified.
Step 6: Campaigns switch back on
When clicks and orders are both confirmed, billing is in place and your product feed is healthy, your campaigns are switched back on. Ad spend is funded by RetailerBoost throughout, and you pay commission only on the orders our campaigns generate.
We will tell you when this happens. If your site has been live for a while and you have not heard from us, message us and we will check where things are.
A quick checklist
- Message support with your domain and launch date.
- Build and check your WooCommerce product feed in Merchant Center.
- Set up redirects from old Shopify product URLs.
- Remove the RetailerBoost Shopify app when Shopify stops being your live store.
- Add the click tracking snippet and the checkout conversion snippet.
- Run the verify buttons, then place a test order.
- Wait for our confirmation that campaigns are back on.
The bottom line
A platform move does not mean a fresh start for your Google Shopping campaigns. The accounts stay, the history stays, and the work is reconnecting products and tracking on the new site. Because changing the platform on an existing store is handled by our team, the most useful thing you can do is tell us the plan early.
Want a wider picture of how this works on the Shopify side first? See our complete guide to Google Shopping ads on Shopify. If you are weighing the move itself, the WooCommerce platform page explains how RetailerBoost works with WordPress stores.
