Posts by Adam Sturrock
How to Run Google Ads Without Paying CPC: 10 Questions Every Retailer Asks
The CPC model is the single biggest barrier for small and mid-size retailers who want to compete on Google Shopping. This post answers the 10 questions retailers ask most often about Google Ads costs, budgets, and alternatives, including whether it is actually possible to skip CPC entirely and only pay when you make a sale.
Adam Sturrock
Google Shopping Ads for Shopify: The Complete 2026 Guide
Everything Shopify merchants need to launch, optimize, and scale Google Shopping ads. Setup, feeds, Performance Max, bidding, budgets, feed apps, and the four honest ways to actually manage the account once it is live.
Adam Sturrock
Can You Have Multiple Google Ads Accounts for One Website? What the Policy Actually Says
Reddit threads, forum posts, and even Google's own AI Overview spread confusion about whether multiple Google Ads accounts can run ads for the same website. The answer is simpler than the internet makes it sound. Google's policy targets people trying to dodge suspensions, not businesses with legitimate multi-team or multi-agency structures.
Adam Sturrock
Escaping Low Revenue Mode in Google Shopping Campaigns
Most retailers assume Google Shopping is working because sales are coming in. But for many, 40 to 60 percent of the catalog never meaningfully appears in auctions. This guide explains how to identify invisible products, underperforming SKUs, and structural leaks that quietly drain revenue from your Google Shopping campaigns.
Adam Sturrock
Google Target CPA vs RetailerBoost Actual CPA: Who Really Eats the Risk?
Google's Target CPA sounds great in theory: tell Google what you want to pay per sale, and their algorithm will hit it. Reality is messier. Your 'target' is just a goal Google tries to achieve, not a guarantee. When campaigns miss the mark, you still pay. RetailerBoost works differently: your CPA is fixed, locked in, and guaranteed. Here's what that actually means for your wallet.
Adam Sturrock
Customer Acquisition for Shopify Plus Stores: What Scales, What Breaks, and What Actually Works
Tactics that worked at $20k per month often fail at $200k. This guide cuts through the noise for teams already spending heavily: what still works, what is quietly failing, and how to tell the difference.
Adam Sturrock
The Google Ads Black Box: Why Shopping Performance Breaks at Scale and Why Incentives Matter
Most advertisers assume Google and advertisers want the same thing. That assumption breaks at scale. When automation increases opacity at the exact moment enterprises need clarity, performance plateaus are often incentive conflicts, not execution failures. Understanding this dynamic is critical for making confident budget decisions.
Adam Sturrock
How MenFirst Achieved 27.5% Incremental Order Uplift in Their First Week with RetailerBoost
MenFirst, the innovative men's gray hair care brand, installed RetailerBoost and started generating sales on day one. Within the first week, they achieved a 27.5% incremental order uplift. Here's their story.
Adam Sturrock
Agency Commission Model vs RetailerBoost: Who Actually Pays for the Ads?
A direct comparison between traditional agency commission pricing and the RetailerBoost model. The critical difference? We fund 100% of the ad spend. You pay nothing until we generate sales.
Adam Sturrock
How Agencies Charge to Manage Google Ads: A Complete Guide to Pricing Models
From percentage of ad spend to pure commission on sales, there are many ways agencies charge for Google Ads management. This guide breaks down every pricing model, who each is best for, and helps you choose the right structure for your business.
Adam Sturrock
The Smart Alternative to DIY Google Ads for Retailers
Most merchants lose money learning to run Google Ads, and agencies charge thousands per month while you still carry all the risk. This guide reveals how commission-based partners like RetailerBoost, Redbrain, and Orderlegend let you run Google Shopping campaigns with zero upfront spend - you only pay when they generate sales.
Adam Sturrock
Why PPC Behaves Like a Power Law and What That Means for Retailers
Operating at scale with tens of thousands of merchants reveals something surprising: Google Shopping performance follows a power law distribution. A tiny fraction of retailers generate the vast majority of results while most sit in the long tail. Understanding this pattern is critical for setting realistic expectations and optimizing your approach to growth.
Adam Sturrock