Your store can now be assessed for Google Shopping campaigns in 84 target markets. During October, 60 markets joined the supported list, including 30 in this latest expansion. You have more destinations to consider wherever your products can be delivered and approved for advertising.
RetailerBoost builds, manages and funds the campaigns with our own capital. You pay a fixed, pre-agreed commission on attributed orders. That model stays the same as the country list grows.
60 markets added during October
This roundup includes the markets introduced earlier this month as well as the latest additions:
- Europe: Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Montenegro, North Macedonia, Serbia, Slovenia, Turkey, Ukraine.
- Asia: Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Uzbekistan, Vietnam.
- Middle East: Bahrain, Israel, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia, United Arab Emirates.
- Africa: Egypt, Ethiopia, Ghana, Kenya, Mauritius, Nigeria, South Africa, Tanzania, Uganda, Zambia, Zimbabwe.
- North America: Mexico.
- South America: Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay.
- Oceania: New Zealand.
Browse all 84 supported markets and country guides
What changes for your store
Your company can be based in a different country from the customers you want to reach. The campaign market follows your delivery coverage and eligible Merchant Center products. Adding a country to our list does not automatically launch a campaign or move an existing one.
Before launch, check product approval for the chosen country, delivery charges and times, supported feed currency, and matching product-page and checkout language. Reliable order tracking and agreed commission terms are also part of setup.
Your existing team and integrations still fit
If you are new to Google Shopping, explore full catalog campaigns. If you already run Shopping ads, explore targeted campaigns alongside your existing campaigns and agency. Stores with an affiliate program can explore their existing network route, subject to advertiser permission, compatible product feeds and tracking. Direct integration remains available for stores without an affiliate program.
Explore full catalog campaigns · Explore targeted campaigns · Explore affiliate integration · Explore direct integration
Country-specific requirements still apply
South Korea requires a valid business registration number in Merchant Center and prices in Korean won on your website landing pages. Google currency conversion is unavailable there.
Google lists Ethiopia, Ghana, Kenya, Mauritius, Nigeria, Tanzania, Uganda, Zambia and Zimbabwe as beta markets. Retailer participation and traffic may be limited. Check the individual country guide and your Merchant Center account before making a launch plan.
Country support does not guarantee merchant acceptance, product approval or sales. RetailerBoost assesses campaign funding separately. Your product margin, commission, returns and other costs still determine your profit.
Check the market you want to reach
Start with the country guide for the customers you can serve, then check the setup route for your store. Already working with RetailerBoost? Contact your team to discuss another market before changing your current setup.
