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Adam Sturrock
Adam Sturrock
Google Shopping
Tips, guides, and best practices for succeeding with Google Shopping Ads and avoiding common pitfalls with Google Merchant Center.
November 27, 202512 min read
Why PPC Behaves Like a Power Law and What That Means for Retailers
Operating at scale with tens of thousands of merchants reveals something surprising: Google Shopping performance follows a power law distribution. A tiny fraction of retailers generate the vast majority of results while most sit in the long tail. Understanding this pattern is critical for setting realistic expectations and optimizing your approach to growth.
Adam SturrockNovember 26, 20253 min read
10 tips to ensure Google doesn't suspend your Merchant Center account for Misrepresentation
Google is working hard to ensure the stores that promote products on their shopping carousel offer a high-quality customer experience. In this post, we share some quick tips to not get stuck.
Adam Sturrock