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Paul Humphreys

Paul Humphreys

Co-Founder, RetailerBoost

Google Shopping operator. $100m+ in managed ad spend. Founding team at Redbrain.

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About Paul

Paul Humphreys is the co-founder of RetailerBoost responsible for the Google Shopping campaign performance that powers the platform. He has managed over $100m in Google Ads spend across thousands of retailer campaigns.

Paul was on the founding team at Redbrain, which became one of Google's largest Comparison Shopping Services partners in Europe. That experience — running large-scale, performance-driven Google Shopping at the CSS level — is the foundation of RetailerBoost's bidding, feed, and campaign strategy today.

Areas of expertise

  • Google Shopping
  • Google Ads bidding strategy
  • Comparison Shopping Services (CSS)
  • Product feed optimization
  • Performance marketing at scale

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