Merchant stories · Footwear · English edition

SneakerTheory: a major source of orders for a footwear store

Around 87% of tracked orders attributed to RetailerBoost since installation.

The store

SneakerTheory sells footwear through its online store. It installed RetailerBoost on Shopify in September 2026, connecting the store to a commission-based Google Shopping channel.

How the channel works

RetailerBoost builds, manages, and funds the Google Shopping campaigns it runs. The merchant pays a pre-agreed commission on attributed orders.

The result

RetailerBoost became a substantial source of the orders visible in the store's tracking. Since installation, around 87% of tracked orders were attributed to RetailerBoost.

This shows the channel's contribution to the store's tracked orders.

What this means for your store

If you sell footwear, check which products could suit Shopping. Before you start, agree on the products to advertise, the commission rate, and how orders will be attributed.

About this result

RetailerBoost tracking from installation on September 22 through October 28, 2026, UTC. Percentage rounded to the nearest whole number. These are positive-value recorded orders, without independent reconciliation to the store's complete order ledger or net refunds and cancellations. Attribution share does not measure total-store uplift. This selected experience is not a forecast for another store.