RetailerBoost may fit when
- You want a partner to fund agreed Google Shopping activity.
- You have products to test alongside existing campaigns.
- You want fees tied to orders attributed under agreed terms.
RetailerBoostComparison
RetailerBoost vs a Google Shopping agency
A Google Shopping agency can bring strategy, account management, and work across channels. RetailerBoost funds agreed Shopping campaigns and earns commission on attributed orders. Some retailers use both, with their agency keeping its strategy and client relationship.
Review the commercial terms and account setup for your own store before choosing.
Compare the working models
Start with the model that fits your team
Agency arrangements vary. Compare the specific scope, fee, account setup, and ad-spend responsibility in any proposal.
Compare the details
| What to compare | RetailerBoost | A traditional Google Shopping agency |
|---|---|---|
| Funding and fees | ||
| Who funds Google Ads spend? | RetailerBoost funds its agreed campaigns. The commercial terms define the commission on attributed orders. | Usually the retailer funds the advertising account. Confirm whether the proposal includes any partner-funded spend. |
| How is the service paid for? | Commission on eligible attributed orders, under the store’s agreed terms. | May be a retainer, percentage of spend, project fee, sales commission, or a mix. Review the individual proposal. |
| What happens if ads do not sell? | No attributed orders means no order commission for those campaigns; RetailerBoost still bears its campaign spend. | Depends on fee structure. A retainer or management fee may still be due even when campaigns do not produce sales. |
| Scope and control | ||
| Strategic scope | Focused on agreed Google Shopping activity. | Can include broader paid media strategy, creative, measurement, and channel coordination, depending on the agency. |
| Existing team and agency | Can be scoped to selected products alongside existing campaigns. Agree exclusions and permissions with the account owner first. | Keeps the retailer’s chosen strategy and account remit. Ask how an additional provider would fit the agency’s operating plan. |
| Account access and ownership | Account setup and permissions depend on the store’s integration and agreement; check access before starting. | The agency may manage campaigns in the retailer’s account or use another structure. Confirm ownership, admin access, and exit arrangements. |
Terms, eligibility, and account requirements can vary by store. Confirm current details in writing with each provider.
Which setup may fit?
A traditional Google Shopping agency may fit when
- You need a broader channel or creative strategy.
- You want your team or agency to manage Google Ads directly.
- Your work needs a custom service scope, regular consulting, or coordination across channels.
Keep the work coordinated
A defined Shopping scope can sit alongside your team
RetailerBoost can complement an agency’s work when both parties agree the product scope and account permissions. The agency can retain its client relationship and strategy while deciding which catalog products, if any, are appropriate for separately funded Shopping activity. Your team can keep its budget and focus for other channels, such as Meta. This is a possible collaboration model, not a promise that every product or account is suitable.
Learn about targeted campaignsRetailerBoost vs a Google Shopping agency: common questions
Check the details that affect your costs, access, and existing campaigns.
Does RetailerBoost replace my agency?
It does not need to. Some retailers explore a separate, agreed Shopping scope alongside their existing agency. Your agency can keep its strategy and client relationship, and your team can decide whether any products should be excluded.
Can my agency choose which products are included?
Product scope and exclusions should be agreed before campaigns begin. The exact controls depend on the integration and account setup, so confirm them with RetailerBoost and the account owner.
Do all agencies charge a retainer or keep fees when ads underperform?
No. Agency pricing and risk-sharing vary. Common structures include retainers, spend-based fees, project fees, and performance fees; read the proposal to understand who pays Google and when management fees remain due.
Can my in-house team focus on Meta or other channels?
That can be one reason to consider a narrower Shopping partner. Your team decides its channel priorities and budget; RetailerBoost only covers the agreed Shopping work.
How can I compare the real cost?
Compare total fees, the ad budget you fund, the sales included in attribution, returns treatment, contract terms, and the work included. Use your own margins and order data before choosing.
Sources and further reading
External service information checked October 20, 2026. RetailerBoost pages describe its own services and are not independent assessments.
- RetailerBoost: How agencies charge for Google AdsChecked October 20, 2026
- RetailerBoost: Agency commission model comparisonChecked October 20, 2026
- RetailerBoost for agenciesChecked October 20, 2026
See whether RetailerBoost fits your catalog
Review your store’s eligibility, product scope, and commercial terms before deciding.
