Keep the work coordinatedA defined Shopping scope can sit alongside your team
Either provider should be assessed in the context of your existing agency or in-house team. Agree which products may be included, who controls the client relationship and strategy, how account permissions work, and how other channels such as Meta will be staffed and funded. RetailerBoost’s reported loose affiliation with Redbrain means this is a first-party comparison, not an independent ranking.
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