Average order value is what a customer spends per order. Raising it means more revenue from the same traffic, which is why it is usually cheaper than chasing new visitors.
Here is what moves it on Shopify, roughly in order of how quickly it works.
Set a free shipping threshold
This is the fastest lever in most stores. Pick a number a bit above what people already spend, and say it everywhere.
- 📊Find your current average order value in Shopify admin under Analytics, then Reports, then Sales over time.
- 🎯Set the threshold 15 to 25 percent above it. If you average $60, try $70 or $75.
- 👀Show progress in the cart: "Spend $12 more for free shipping."
- 📣Put it in the announcement bar, on product pages and at checkout.
Set it too high and people abandon instead of adding. If orders drop after you launch it, lower the number rather than removing it.
Watch your margin. Free shipping is not free, so make sure the extra items cover the postage.
Bundle products that go together
Bundles work when the items genuinely belong together, and fail when they look like a way to shift dead stock.
- 🔗Start with what people already buy together. Shopify's Sales by product report will show you.
- 💸Discount the bundle by 10 to 15 percent against buying separately. Less feels pointless, more eats margin.
- 🏷️Show the saving in cash, not just a percentage.
- 📦Give the bundle its own product page so it can be found and advertised.
Shopify has native bundles through Shopify Bundles, and the app store has plenty of alternatives if you need mix-and-match or tiered pricing.
Add cross-sells in the right place
A cross-sell suggests something that goes with what they are buying. Where you put it matters more than what you say.
- ✅Product page: good for genuine companions, a case with a phone, blades with a razor.
- ✅Cart: good for small add-ons under about a fifth of the order value.
- ⚠️Checkout: a one-tap offer that does not ask for payment details again can work well here. Anything that adds a step does not.
Limit yourself to two or three suggestions. A wall of recommendations gets ignored.
Try a post-purchase offer
This appears after the customer has paid, on the thank-you page. It cannot cost you the original order, which makes it the safest upsell you can run.
- 🎁Offer one thing, related to what they just bought, at a small discount.
- ⏱️Keep it to a single tap. If it needs card details again, it will not convert.
- 📈Expect a low take-up rate. Even a few percent is free revenue.
Use tiered pricing for consumables
If people reorder the same thing, make buying more the obvious choice.
- 📐Offer 1, 3 and 6 packs, with the per-unit price falling as the pack grows.
- 🔁Add a subscribe-and-save option for anything bought monthly.
- 💡Make the middle option the best value. Most people pick it.
This does not suit considered one-off purchases. Nobody needs three sofas.
Look at your pricing
Most stores never test a price change in either direction. It is the fastest lever when it works and the easiest to get wrong, because price is the one thing shoppers can compare in seconds.
- 🔍Check what the same or similar product sells for elsewhere first. If you are already the most expensive option, this is not your lever.
- 🧪Test on ten products, up 5 to 10 percent, and leave them alone for a month.
- 📊Watch units, revenue and conversion rate together. Order value going up while conversion falls is not a win.
- ↩️If revenue holds on fewer orders, keep it. Same money, less packing and fewer shipping labels.
- ⚠️If conversion drops, put it back. You have found the ceiling, and that is worth knowing too.
Where you are visible next to competitors, on comparison shopping or marketplaces, price does more work than anywhere else on this list. A higher price there needs a reason attached: faster delivery, easier returns, a warranty, a bundle they cannot get elsewhere.
Measure it properly
Give any change at least four weeks. Order value is noisy and a good week proves nothing.
- 📅Compare like with like. Do not measure a normal month against a sale month.
- 💰Track revenue and margin, not just order value. A discount can lift order value and lower profit.
- 🔍Check by traffic source. Paid, email and direct visitors often behave differently.
Order value and conversion rate together decide how much revenue each visitor is worth, so it is worth working on improving your conversion rate alongside this.
Apps worth looking at
Prices and ratings are as of September 2026 and change over time, so check before you install.
Bundler ‑ Product Bundles
- 🧩Bundles, mix-and-match and quantity breaks on product and cart pages.
- 💵Free plan with no revenue cap. Paid from $9.99 a month, flat, not tiered on orders.
- ⭐4.9 from 2,574 reviews. Merchants single out support that actually digs in, and flat pricing that does not climb with volume. The common gripe is limited control over how bundles look without asking the developer.
View Bundler on the Shopify App Store
Frequently Bought Together
- 🛍️An Amazon-style bought-together block on the product page, with a bundle discount.
- 💵Free starter plan. Paid from $14.99 a month, rising with monthly orders.
- ⭐4.8 from 1,049 reviews. Long-term users say it pays for itself and setup takes minutes. The free tier is thin, so small stores hit the paid plan quickly.
View Frequently Bought Together on the Shopify App Store
Upsell.com, formerly ReConvert
- 🎁Post-purchase and thank-you page offers, plus cart and checkout cross-sells.
- 💵Paid from $4.99 a month, but tiers trigger on orders or upsell revenue, whichever you hit first.
- ⭐4.8 from 2,810 reviews. Reviewers quote real incremental revenue. Watch the bill: one merchant was moved to $39.99 after the trial on very few upsell orders.
View Upsell.com on the Shopify App Store
Dealeasy ‑ Volume Discounts
- 📐Quantity breaks and tiered pricing, plus buy-one-get-one and free-gift rules.
- 💵Free up to 50 orders a month. Then $9, $19 or $29 a month by order volume.
- ⭐4.9 from 598 reviews. Merchants report fast feature turnaround and name support staff directly. Smaller review base than the bundle apps above.
View Dealeasy on the Shopify App Store
Essential Free Shipping Upsell
- 🚚A cart progress bar showing how much more to spend to unlock free shipping.
- 💵Free up to 1,000 monthly views. Then $9.99 to $29.99 a month. It meters on views, not orders.
- ⭐5.0 from 882 reviews. The theme is that it installs fast and does one job properly. View-based pricing can bite a high-traffic store with a low conversion rate.
View Essential Free Shipping Upsell on the Shopify App Store
If you want to spend nothing
Shopify Bundles is free and made by Shopify, and it is fine for fixed multipacks. It rates 2.8 from 543 reviews: people hit the variant limit quickly and bundle images do not always carry through. Start there, move on when it stops fitting.
What tends not to work
- ❌Deep sitewide discounts. They raise units and cut margin.
- ❌Minimum order values that block checkout. Incentivize, do not obstruct.
- ❌Recommending unrelated products. It reads as guesswork and gets ignored.
- ❌Six upsells in one session. One good suggestion beats a queue of them.
The checklist
Pick the first thing you answer no to and do that one. Doing all of them at once means you will not know which worked.
- ☐You know your current average order value from the last 90 days.
- ☐A free shipping threshold is set 15 to 25 percent above it.
- ☐The threshold appears in the cart, with progress towards it.
- ☐You have checked the extra items cover the postage.
- ☐Your most common product pairs are available as a bundle.
- ☐Bundles save 10 to 15 percent, shown in dollars as well as percent.
- ☐Two or three cross-sells on the product page, not more.
- ☐Any checkout offer is one tap and does not re-ask for payment details.
- ☐A one-tap post-purchase offer runs on the thank you page.
- ☐Consumables are sold in multipacks with the per-unit price falling.
- ☐You have checked competitor pricing, and tested a price change on ten products.
- ☐You are tracking margin alongside order value, not just order value.
