Blog
Articles and notes on Google Shopping and measurement.
The Smart Alternative to DIY Google Ads for Retailers
Most merchants lose money learning to run Google Ads, and agencies charge thousands per month while you still carry all the risk. This guide reveals how commission-based partners like RetailerBoost, Redbrain, and Orderlegend let you run Google Shopping campaigns with zero upfront spend - you only pay when they generate sales.
Adam Sturrock
Why PPC Behaves Like a Power Law and What That Means for Retailers
Operating at scale with tens of thousands of merchants reveals something surprising: Google Shopping performance follows a power law distribution. A tiny fraction of retailers generate the vast majority of results while most sit in the long tail. Understanding this pattern is critical for setting realistic expectations and optimizing your approach to growth.
Adam Sturrock
10 tips to ensure Google doesn't suspend your Merchant Center account for Misrepresentation
Google is working hard to ensure the stores that promote products on their shopping carousel offer a high-quality customer experience. In this post, we share some quick tips to not get stuck.
Adam Sturrock